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M. Christopher Brown II, Ph.D.
Eighteenth President
Kentucky State of University
ENCAMPMENT
August 14, 2017 -
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FIRST THINGS FIRST
Acknowledgements
Interim President, Board of Regents, Faculty/Staff, Students, Alumni, and Frankfort
Admonitions
No more whisper campaigns
No more disparaging the university
No more finger-pointing among peers
No more presidential drama
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THE ROADMAP
* Why I am here?
* What are my priorities/values?
* Can I offer any insights on change?
* Where I hope to take KSU?
* What are key indicators of success?
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PRESIDENTIAL PASSION
Charleston, SC and Frankfort, KY
Presidential preparation and Land-grant commitment
Life as a living logo and campus messenger
South Carolina and Southern Values
Academic Preparation and Research Foci
Scholarly Background on the HBCU Context
Experiences provide an Appropriate Toolkit
Network and Reputation create a “Halo” Effect
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INSTITUTIONAL FACTS
* Kentucky State is at a pivotal time in its history.
* Kentucky State must adapt to an evolving global educational and economic environment.
* Kentucky State has a proud legacy and numerous strengths as its foundation for the future.
* Kentucky State is spending too much energy focused on non-outcome producing activities.
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THE EXTERNAL LANDSCAPE
An unrelenting budget forecast that upends historic funding
Shifting terrain for historically black colleges and universities
State and national policy trends for performance outcomes
Expanding globalization of the educational enterprise
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CRITICAL CONCERNS MOVING FORWARD
State and federal funding challenges (e.g. Title III, USDA)
The changing role of technology in higher education (e.g. online education, classrooms of the present)
The rapidly aging composition of our personnel
Heightened pressure for salary equity and market demands
Issues of staff workload versus the quality of the student experience
Securing philanthropic gifts and program grants
Research funding and scholarly productivity
Increasing demands for external accountability and record keeping
Increasing importance for seamless and omnibus communication
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THE CURRENT PRESIDENTIAL FOCUS
[SEP] 1. Reinvigorate the Kentucky State family around common goals
Define and expand the Kentucky State brand and market share
Deploy scarce resources to identified priorities through selective investment
Systematize fundraising, capital development, an alumni operations
Improve operational discipline within and across functions
Build on existing efforts to promote commerce in western Kentucky
Work collaboratively to strengthen the enrollment “pipeline”
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INSTITUTIONAL PRIORITIES
ADMINISTRATIVE PRIORITIES:
Accreditation and accountability
Shifting terrain in the marketplace
Academic alignment for sustainability
Fiscal health and vitality
LOOKING TOWARD FALL 2019:
Demonstrate compliance with SACSCOC standards
Produce significant increase in enrollment
Generate a consistent buzz about campus renewal
Engagement with advocates, funders, and stakeholders
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THE ABCs: ACCREDITATION
STATEMENT OF FACTS
KSU is approaching the final year of SACSCOC preparation.
Compliance issues will center on effectiveness and stability.
Evidence of SLOs is key to institutional accountability.
Rapid onboarding of the QEP will be required.
STRATEGIES FOR RESOLUTION
-Assess bench strength for response submission
Acquire professional support for deliverables
-Design systemic unit assessment system (i.e., transition points)
Examine portfolio model (e.g., LiveText)
Mediate realignment models to support unit assessment
Increase enrollment using retention incentives
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THE ABCs: BRAND IDENTITY
STATEMENT OF FACTS
KSU has “historically” been regarded as a leading HBCU.
The campus has experienced declining enrollments.
The recent presidential search press has been troublesome.
STRATEGIES FOR RESOLUTION
Establish a high energy digital presence
Reintroduce KSU to key media outlets (e.g., Editorial Boards)
Monetize existing resources
Identify more press-positive campus convenings
Affirm presidential support of stakeholder groups
Promote KSU within key networks and alliances
Launch a recruitment campaign within key cities
Target untapped governmental relationships
Student FTE volume and brand ownership
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THE ABCs: CASH FLOW
STATEMENT OF FACTS
KSU is experiencing flat-line revenue with increasing expenses.
Cost-containment is only one component of cash flow.
Unconventional efforts are required during extraordinary times.
STRATEGIES FOR RESOLUTION
Maintain fiscal discipline (i.e., acknowledging critical needs)
Incentivize enrollment growth (e.g., tuition price, discounting)
Reconsider the annual giving campaign model
Assess administrative structure and auxiliary agreements
Create opportunities for initial, systematic, and extravagant gifts
Establish online/digital giving footprint (e.g., text-to-give)
Invite corporate attention via in-kind giving
Identify business partnerships that off-set regular expenses
Design transformative grant opportunities for foundations
Agitate around Title III-B funding (or FIPSE)
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UNDERSTANDING THE BUDGET
GENERAL FUND TYPES
Designated Fund – Contains unrestricted funds for a specific purpose. Restricted Fund – Contains funds restricted by an external source. Agency Fund – Established for affiliated organizations such as athletics.
SPECIFIC ACCOUNT CATEGORIES
Unrestricted » Budget Account
Restricted » Endowed Income, Grants, Other Restricted Gifts or Payments
Loan » Student and University Loans
Endowment/Annuity » Principal Portion of Endowed Gifts and Annuities
Capital » Building and Equipment, Repair and Replacement
Auxiliary » Non-University Activities, Student Activities
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THE THREE LITTLE PIGS: A (NOT SO) GRIMM TALE
Fifer Pig (State funds only)
Fiddler Pig (Entrepreneurial activities)
Practical Pig (Enrollment management)
***** The Big Bad Wolf (Budget crisis) ****
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OUR CURRENT POSITION
Eroding Value Proposition
Flawed and Failing Business Models
A Resurgence of Student Activism
State and National Partisan Divides
Fraying Campus Shared Governance
The Ubiquity and Power of Social Media
The Next Technological Revolution
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INSTITUTIONAL RESPONSES
Strengthen our institutional brand and market niche
Address unit sizes, scopes, and structures to maximize both synergy and efficiency
Focus our core areas around workforce preparation and civic engagement[1]
Exploit vacancies in the HBCU network, region, and among key stakeholder groups
Engage in activities that serve the community, state, and target industries
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DISRUPTING BUSINESS AS USUAL
Ask these questions:
Why are we so committed to repeating what did not work the last time?
Are we willing to search for a solution that is better than what any of us already has in mind?
What can we do this week that we have never done before to improve our effectiveness or efficiency?
ANY BUSINESS AS USUAL WILL NOT SURVIVE!!
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“Culture Eats Strategy for Breakfast”, BUT...
Transparency in operational affairs
Responsibility centered management
Executive management vs. Primus inter pares
“Business as unusual”
Prevailing culture of service
Merit vs. Productivity
Citizenship and civility
Professional development vs. Travel
Entrepreneurialism vs. Grafty lucre
Support “Kentucky State” not self
“On a whisper” revisited
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THREATS TO OUR FUTURE
Obsolescence (outmoded practices)
Disorientation (failure to benchmark)
Depersonalization (isolated office mentality)
Absence of Customer Service (not competitive)
Succession/Cross-training (fear of job loss)
Work Quality (pride in brand identity)
Campus Communications (self-talk without sharing)
Blame issues (asking who rather than what)
Professional Development (best in class learning)
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THE PRESIDENT'S ROLE IN #KSUForward
Clear communication (e.g. the new Communiqués)
Confidence in leaders (e.g. stabilization, evaluation)
Respect and recognition (e.g. anniversaries, awards)
Professional development opportunities (e.g. support funds)
Pay and benefits (e.g. merit increases, compensation study)
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OUR COLLECTIVE RESPONSIBILITY
Faithful Giving and Physical Participation
Accountability Partnership and Capacity Building
Demonstrating Excellence and Campus Quality
Friend Raising and Student Recruitment
Being a Brand Ambassador
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A PROVEN LEADERSHIP PLAN
Level 5 Leadership
First Who ... Then What
Confront the Brutal Facts (Yet Never Lose Faith)
The Hedgehog Concept (Simplicity within the Three Circles)
A Culture of Discipline
Technology Accelerators
-- Jim Collins, Good to Great
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THERE ARE COLLEAGUES AND CRITICS
Rogers' Stages of Adoption
The Innovators/Immediate Acceptors (2.5%)
The Early Adopters (13.5%)
The Early Majority/Late Adopters (34%)
The Late Majority/Skeptics (34%)
The Laggard/Resistors (16%)
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ROGERS' BELL-SHAPED CURVE
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THE TRUTH ABOUT HUMAN ACTIONS
“We judge ourselves based on our intentions; but we judge others based upon their actions.”
-- Stephen Covey
The Seven Habits of Highly Effective People
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3 TYPES OF ORGANIZATIONS
WATCHERS
Desperate – bottomed out; last ditch effort
WONDERERS
Cruising along – mediocre results; remembers past achievements
MAKERS
Top of form – first rung leader; modifying to meet challenges
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LOOKING FORWARD TOWARD 2020
Institutional Vision and Strategy
Academic Programs and Delivery of Services
Financial Projections and Resource Management
Campus Culture and Climate
University Representation
Long-range Planning and Systems
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ABOUT ACADEMIC PROGRAM REVIEW
STATEMENT OF FACTS:
Kentucky has a long history of program duplication
A PROCESS TO REVIEW ACADEMIC PROGRAM PERFORMANCE:
KSU must reorganize, modify, and maybe eliminate some academic offerings
An inclusive faculty process is critical to manage structured change
We must use metric-based indicators and qualitative context THE OTHER-SIDE OF INSTITUTIONAL PROGRAMMATIC REVIEW:
THE OTHER-SIDE OF INSTITUTIONAL PROGRAMMATIC REVIEW:
Duplication also occurs in auxiliary units
Non-academic areas often yield significant budget reductions
TOWARD A SYSTEM OF EFFECTIVENESS AND EFFICIENCY:
Regular evaluation is less high-stakes
Regular evaluation and use of data leads to program improvement
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INDIRECT COST RECOVERY PROPOSAL
Campus – convocations, campus improvements (20%)
Academic Affairs – commencement costs (20%)
School – instructional or unit improvements (20%)
Department – faculty travel or equipment (20%)
Principal Investigator – anything except base salary (20%)
A new 100% distribution rather than a general operations black hole.
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GOALS FOR MOVING FORWARD
Kentucky State University (KSU) will evince an engaged and inclusive learning community based upon excellence, civility, trust, integrity, respect, and diversity in a safe, welcoming physical environment.
KSU will prepare students for careers and for life-long learning by providing a clearly defined general education program and focused undergraduate pre-professional, professional, agricultural, and civic-sector programs.
KSU will provide advising, support services, and learning experiences that assist students in identifying life goals, planning academic careers, and achieving timely graduation.
KSU will increase the quantity and quality of its institutional service to the state, region, and global community through collaborations, partnerships, and opportunities for cultural enrichment and asynchronous learning.
KSU will invest in the professional development of all members of the campus community, as well as ensure an academic environment that employs the technologies necessary to achieve excellence in learning through teaching, research, and service.
KSU will establish institutional priorities through planning and assessment processes that position us to anticipate and allocate the efforts and resources needed to support of our mission and goals.
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TOWARD OUR SHARED VISION FORWARD
"Adapt or perish,
now as ever, is nature's inexorable imperative."
-- H. G. Wells
"The real voyage of discovery consists not in seeking new landscapes but in having new eyes."
-- Marcel Proust
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INSTITUTIONAL INTENTIONS
Kentucky State must maintain a clear mission and a certain threshold for outcomes. [SEP]
Kentucky State must be recognized and celebrated for excellence. [SEP]
Kentucky State must demonstrate structured growth in scaled endeavors. [L] SEP
Kentucky State must remain resilient, responsive, and highly regarded. [SEP]
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LESSONS LEARNED AND NEW GOALS
MY GRANDMOTHER' SAID:
Consider the ant and be wise.
Never get tired of doing good work.
You can only spend a dollar one time.
Ultimate AIM :
The reputation of Kentucky State University for academic
excellence, managerial effectiveness, and esprit de corps will be
second to none –
"Hail to our Alma Mater, dear is Her name,"
And there shall be no other to surpass Her fame."
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ENCAMPMENT 2017
Kentucky State University Family Oath
As a member of the Kentucky State University family,
I pledge to maintain honesty and integrity in my academic and personal life.
I understand that cowardly or shameful acts violate our shared bond
and undermine the community of trust and respect for which we are all stewards.
I will remain loyal to the ideals learned at “the college on the hill” toward the betterment of those who are around me and others who come after me.
~ QUESTIONS & ANSWERS ~