THE ABCs: BRAND IDENTITY
STATEMENT OF FACTS
KSU has “historically” been regarded as a leading HBCU.
The campus has experienced declining enrollments.
The recent presidential search press has been troublesome.
STRATEGIES FOR RESOLUTION
Establish a high energy digital presence
Reintroduce KSU to key media outlets (e.g., Editorial Boards)
Monetize existing resources
Identify more press-positive campus convenings
Affirm presidential support of stakeholder groups
Promote KSU within key networks and alliances
Launch a recruitment campaign within key cities
Target untapped governmental relationships
Student FTE volume and brand ownership