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KENTUCKY STATE UNIVERSITY BOARD OF REGENTS

2012-2013 Student Affairs Committee

October 26, 2012

Regent Phyllis Williams, Chair Regent Edwin Conner Regent Laura Douglas Regent Syamala Reddy Regent Joseph Franklin Dr. Lorenzo L. Esters, Staff

KENTUCKY STATE UNIVERSITY Regular Meeting of the Student Affairs Committee Board of Regents 10:30 a.m. October 26, 2012 Board Room – Academic Services Building Frankfort, Kentucky

AGENDA

1. Call to Order
2. II.Roll Call
3. III.Opening Remarks
4. IV.Approval of Minutes
5. V.Executive Summary Report
6. VI.Discussion
7. VII.Adjournment

Regent Phyllis Williams Chairperson

Mrs. Fulvia G. Longstreet, Recorder

Regent Phyllis Williams, Chair

Regent Phyllis Williams, Chair

Dr. Lorenzo L. Esters, Vice President Student Success & Enrollment Management

KENTUCKY STATE UNIVERSITY BOARD OF REGENTS AGENDA ITEM BACKGROUND

C1

To: Board of Regents Student Affairs Committee Date: October 26, 2012

From: Dr. Lorenzo L. Esters Vice President for Student Success And Enrollment Management

Subject: Student Affairs Committee Meeting Minutes July 27, 2012

Reason for Consideration: Approval Enclosures: Yes

Background:

The minutes of the Student Affairs Committee meeting of July 27, 2012, require approval in order to become an official part of the committee records.

Recommendation:

That the Student Affairs Committee approve the minutes of the July 27, 2012, meeting.

KENTUCKY STATE UNIVERSITY Regular Student Affairs Committee Meeting Board of Regents Student Affairs Committee 10:30 a.m. July 27, 2012 Board Room, Academic Service Building Frankfort, Kentucky

MINUTES

Regent Phyllis Williams, Chairperson called the meeting of the Kentucky State University Board of Regents Student Affairs Committee to order at 10:42 a.m. on July 27, 2012. Regent Williams asked Mrs. Fulvia Longstreet, Recorder to call the roll:

Regent Phyllis Williams, present Regent Syamala Reddy, present Dr. Rubye Jones, absent Regent Laura Douglas, present Regent Edwin Conner, present Regent Joseph Franklin, present

Regent Laura Douglas, present Regent Edwin Conner, present Regent Joseph Franklin, present

The minutes of the April 27, 2012 meeting was approved.

Action: No action.

Correction: No corrections.

Informational: Ms. Vernell Bennett reported (for Dr. Jones) on activities from the following student affairs and enrollment management areas:

• The Office of Student Life for Holistic Development and Programming.
• Student Government Association
• The Office of Student Health Services.
• Career Counseling and Placement.
• University Police
• Testing/The Center for Professional Career Preparation (CPCP)
• Financial Aid
• New Student Orientation

President Sias commented that there is no longer a requirement for student health care insurance.

Regent Williams moved that the meeting be adjourned at 11:00 a.m.

Submitted by:

Dr. Lorenzo L. Esters Vice President for Student Affairs And Enrollment Management Kentucky State University

___ Approved with no corrections

___ Approved with corrections

Approved by:

Regent Phyllis Williams, Chair Student Affairs Committee Board of Regents Kentucky State University

KENTUCKY STATE UNIVERSITY BOARD OF REGENTS AGENDA ITEM BACKGROUND

C2

To: Board of Regents Student Affairs Committee Date: October 26, 2012

From: Dr. Lorenzo L. Esters Vice President for Student Affairs And Enrollment Management

Subject: Student Success and Enrollment Management Executive Summary

Reason for Consideration: Informational Enclosures: Yes

Background:

The Student Success and Enrollment Management's Executive Summary is presented on pages 8-10. The report covers the period July 1, 2012 through October 5, 2012.

Recommendation:

Kentucky State University Division of Student Success and Enrollment Management

Report to the Board of Regents

October 2012

EXECUTIVE SUMMARY

The title for the Division of Student Affairs and Enrollment Management has been changed to the Division of Student Success and Enrollment Management (SSEM). This change represents the University's effort to promote excellence in learning experiences and outcomes and to foster intellectual and personal development of all learners for life and careers in a global society.

Dr. Lorenzo L. Esters has been appointed Vice President for the new area, effective August 6, 2012. Since his appointment, the focus has been on three primary areas:

1. Assessing current strengths, weaknesses, opportunities and threats for the new area;
2. Developing short-term strategies to shore up enrollment; and
3. Realigning organizational structures and enhancing processes to more effectively support student success

Assessing Strengths, Weaknesses, Opportunities and Threats

The Division has released a Request for Proposals (RFP). The purpose of the RFP is to identify a qualified firm to assist in the development of a comprehensive marketing, recruitment, and retention plan to guide enrollment management efforts and provide ongoing consulting to assist with implementing the plan. As a result of this RFP, the division will:

• Perform an internal and external environmental analysis and forecast future enrollment trends;
• Recognize and articulate current institutional position and direction;
• Effect business process improvements (i.e., customer focused policies and processes);
• Outline objectives and desired outcomes and strategies to achieve them;
• Assign responsibility for strategies to specific individuals;
• Set forth an evaluation mechanism to measure progress and redirect efforts, it necessary;
• Provide a complete retention assessment determining whether financial aid or other factors were involved in students' decisions to return the following fall: and
• Develop an annual plan for linking enrollment goals to financial aid strategies.

Development of short-term strategies to shore up enrollment

The University's overall enrollment has decreased from a total of 2,746 in Fall 2011 to 2,524 in Fall 2012 representing an 8.08% decrease in overall enrollment. Other Fall 2012 enrollment highlights include:

* Fall 2012 data is preliminary

The Division is engaged in several short-term efforts to enhance enrollment numbers for Fall 2013 to include:

• Assessing recruitment/marketing—there are two internal recruitment campaigns underway to increase the number of academically prepared students who enroll at KSU including a Departmental Recruitment Campaign titled “Best of the Best” and an alumni recruitment campaign titled, “Each One Recruit One.” The focus of both is to target academically prepared students in the Kentucky Region for enrollment at KSU in Fall 2013.
• More effectively partnering with community colleges—the Division is working with several KCTCS to host recruitment fairs on their campuses and to bring students to KSU for campus visits. A special Community

College Transfer Conference is being scheduled for Spring 2013 and will bring a minimum of 200 community college transfer students to the University campus.

- Focusing on Hispanic Recruitment—the Division is working to target programs specifically to generate interest among the Hispanic population given the increasing demographics of Hispanics in the Commonwealth. Several programs have been scheduled to inform these communities about KSU and to generate interest in attending the University.

Realignment of organizational structures and enhancement of processes to more effectively support student success

Current and ongoing realignments are scheduled for the area based on the results of assessments of processes and the findings from the firm hired as a result of the RFP. Initial realignments have included dividing the Division into three programmatic areas and adding one additional Assistant Vice President. The three areas include:

1. Assistant Vice President for Enrollment Services: This area will include primary responsibility for the recruitment of students
2. Assistant Vice President for Student Engagement and Leadership Development: This area will focus on the effective engagement of students outside of the classroom through living/learning communities, campus activities and leadership development.
3. Assistant Vice President for Retention Management and Advising Services: This new area will include a specific focus on academic advising, tutorial services and academic support services.

All three areas are expected to be filled by early November 2012.

Undergraduate Graduate

FTE Enrollment

University Total

Grand Total Full-Time Part-Time

Total Men Women Total Men Women

Undergraduate Degree Seeking

Freshman 789 740 356 384 49 23 26

Sophomore 435 362 151 211 73 29 44

Junior 397 335 137 198 62 13 49

Senior 463 332 122 210 131 43 88

Degree Seeking Total 2,084 1,769 766 1,003 315 108 207

Non Degree Seeking

UG Non Degree 80 12 2 10 68 24 44

High School 132 0 0 0 132 43 89

Non Degree Seeking Total 212 12 2 10 200 67 133

Undergraduate Total 2,296 1,781 768 1,013 515 175 340

Graduate Degree Seeking

Master's 219 110 46 64 109 47 62

Non Degree Seeking

GR Non Degree 9 1 1 0 8 6 2

Graduate Total 228 111 47 64 117 53 64

☑ Full-Time ☐ Part-Time

Enrollment Snapshot Fall 2012 Kentucky State University Frankfort, KY 40601 Dr. Mary Evans Sias - President

Grand Total Full-Time Part-Time

Total Men Women Total Men Women

Undergraduate Degree Seeking

Nonresident Alien 9 8 6 2 1 1 0

Black, Non Hispanic 1,196 1,072 465 607 124 55 69

American Indian/Alaskan Native 0 0 0 0 0 0 0

Asian 6 6 2 4 0 0 0

Hispanic 17 14 3 11 3 1 2

White, Non Hispanic 377 249 107 142 128 29 99

Unknown 455 401 176 225 54 20 34

Two or More Races 20 15 6 9 5 2 3

Hawaiian or Pacific Islander 4 4 1 3 0 0 0

Degree Seeking Total 2,084 1,769 766 1,003 315 108 207

Non Degree Seeking

Nonresident Alien 36 2 0 2 34 14 20

Black, Non Hispanic 14 2 1 1 12 2 10

American Indian/Alaskan Native 0 0 0 0 0 0 0

Asian 7 5 0 5 2 1 1

Hispanic 3 0 0 0 3 0 3

White, Non Hispanic 135 2 2 0 133 42 91

Unknown 15 1 0 1 14 7 7

Two or More Races 2 1 0 1 1 0 1

Hawaiian or Pacific Islander 0 0 0 0 0 0 0

Non Degree Seeking Total 212 13 3 10 199 66 133

Undergraduate Total 2,296 1,782 769 1,013 514 174 340

Graduate Degree Seeking

Nonresident Alien 8 7 2 5 1 0 1

Black, Non Hispanic 118 69 25 44 49 23 26

American Indian/Alaskan Native 0 0 0 0 0 0 0

Asian 4 4 0 4 0 0 0

Hispanic 6 3 2 1 3 1 2

White, Non Hispanic 72 22 15 7 50 19 31

Unknown 7 4 1 3 3 2 1

Two or More Races 1 0 0 0 1 1 0

Hawaiian or Pacific Islander 3 1 1 0 2 1 1

Degree Seeking Total 219 110 46 64 109 47 62

Non Degree Seeking

Nonresident Alien 2 0 0 0 2 0 2

Black, Non Hispanic 2 0 0 0 2 1 1

American Indian/Alaskan Native 0 0 0 0 0 0 0

Asian 5 0 0 0 5 0 5

Hispanic 1 1 1 0 0 0 0

White, Non Hispanic 9 7 6 1 2 2 0

Unknown 1 0 0 0 1 0 1

Two or More Races 1 0 0 0 1 0 1

Hawaiian or Pacific Islander 0 0 0 0 0 0 0

Degree Seeking Total 21 8 7 1 13 3 10

Graduate Total 240 118 53 65 122 50 72

Black, Non Hispanic White, Non Hispanic Unknown Other

Black, Non Hispanic White, Non Hispanic Unknown Other