Kentucky State University Division of Student Success and Enrollment Management

Report to the Board of Regents

October 2012

EXECUTIVE SUMMARY

The title for the Division of Student Affairs and Enrollment Management has been changed to the Division of Student Success and Enrollment Management (SSEM). This change represents the University's effort to promote excellence in learning experiences and outcomes and to foster intellectual and personal development of all learners for life and careers in a global society.

Dr. Lorenzo L. Esters has been appointed Vice President for the new area, effective August 6, 2012. Since his appointment, the focus has been on three primary areas:

  1. Assessing current strengths, weaknesses, opportunities and threats for the new area;
  2. Developing short-term strategies to shore up enrollment; and
  3. Realigning organizational structures and enhancing processes to more effectively support student success

Assessing Strengths, Weaknesses, Opportunities and Threats

The Division has released a Request for Proposals (RFP). The purpose of the RFP is to identify a qualified firm to assist in the development of a comprehensive marketing, recruitment, and retention plan to guide enrollment management efforts and provide ongoing consulting to assist with implementing the plan. As a result of this RFP, the division will:

  • Perform an internal and external environmental analysis and forecast future enrollment trends;
  • Recognize and articulate current institutional position and direction;
  • Effect business process improvements (i.e., customer focused policies and processes);
  • Outline objectives and desired outcomes and strategies to achieve them;
  • Assign responsibility for strategies to specific individuals;
  • Set forth an evaluation mechanism to measure progress and redirect efforts, it necessary;
  • Provide a complete retention assessment determining whether financial aid or other factors were involved in students' decisions to return the following fall: and
  • Develop an annual plan for linking enrollment goals to financial aid strategies.