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KENTUCKY STATE UNIVERSITY BOARD OF REGENTS
2012-2013 Student Affairs Committee
October 26, 2012
Regent Phyllis Williams, Chair Regent Edwin Conner Regent Laura Douglas Regent Syamala Reddy Regent Joseph Franklin Dr. Lorenzo L. Esters, Staff
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KENTUCKY STATE UNIVERSITY Regular Meeting of the Student Affairs Committee Board of Regents 10:30 a.m. October 26, 2012 Board Room – Academic Services Building Frankfort, Kentucky
AGENDA
Call to Order
Roll Call
Opening Remarks
Approval of Minutes
Executive Summary Report
Discussion
Adjournment
Regent Phyllis Williams Chairperson
Mrs. Fulvia G. Longstreet, Recorder
Regent Phyllis Williams, Chair
Regent Phyllis Williams, Chair
Dr. Lorenzo L. Esters, Vice President Student Success & Enrollment Management
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KENTUCKY STATE UNIVERSITY BOARD OF REGENTS AGENDA ITEM BACKGROUND
C1
To: Board of Regents Student Affairs Committee Date: October 26, 2012
From: Dr. Lorenzo L. Esters Vice President for Student Success And Enrollment Management
Subject: Student Affairs Committee Meeting Minutes July 27, 2012
Reason for Consideration: Approval Enclosures: Yes
Background:
The minutes of the Student Affairs Committee meeting of July 27, 2012, require approval in order to become an official part of the committee records.
Recommendation:
That the Student Affairs Committee approve the minutes of the July 27, 2012, meeting.
Initiator:Dr. Lorenzo L. Esters Vice President for Student Success and Enrollment Management
Board Action Date:October 26, 2012
Effective Date:October 26, 2012
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KENTUCKY STATE UNIVERSITY Regular Student Affairs Committee Meeting Board of Regents Student Affairs Committee 10:30 a.m. July 27, 2012 Board Room, Academic Service Building Frankfort, Kentucky
MINUTES
Regent Phyllis Williams, Chairperson called the meeting of the Kentucky State University Board of Regents Student Affairs Committee to order at 10:42 a.m. on July 27, 2012. Regent Williams asked Mrs. Fulvia Longstreet, Recorder to call the roll:
Regent Phyllis Williams, present Regent Syamala Reddy, present Dr. Rubye Jones, absent Regent Laura Douglas, present Regent Edwin Conner, present Regent Joseph Franklin, present
Regent Laura Douglas, present Regent Edwin Conner, present Regent Joseph Franklin, present
The minutes of the April 27, 2012 meeting was approved.
Action: No action.
Correction: No corrections.
Informational: Ms. Vernell Bennett reported (for Dr. Jones) on activities from the following student affairs and enrollment management areas:
The Office of Student Life for Holistic Development and Programming.
Student Government Association
The Office of Student Health Services.
Career Counseling and Placement.
University Police
Testing/The Center for Professional Career Preparation (CPCP)
Financial Aid
New Student Orientation
President Sias commented that there is no longer a requirement for student health care insurance.
Regent Williams moved that the meeting be adjourned at 11:00 a.m.
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Submitted by:
Dr. Lorenzo L. Esters Vice President for Student Affairs And Enrollment Management Kentucky State University
___ Approved with no corrections
___ Approved with corrections
Approved by:
Regent Phyllis Williams, Chair Student Affairs Committee Board of Regents Kentucky State University
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KENTUCKY STATE UNIVERSITY BOARD OF REGENTS AGENDA ITEM BACKGROUND
C2
To: Board of Regents Student Affairs Committee Date: October 26, 2012
From: Dr. Lorenzo L. Esters Vice President for Student Affairs And Enrollment Management
Subject: Student Success and Enrollment Management Executive Summary
Reason for Consideration: Informational Enclosures: Yes
Background:
The Student Success and Enrollment Management's Executive Summary is presented on pages 8-10. The report covers the period July 1, 2012 through October 5, 2012.
Recommendation:
Initiator:Dr. Lorenzo L. Esters Vice President for Student Success and Enrollment Management
Board Action Date:October 26, 2012
Effective Date:October 26, 2012
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Kentucky State University Division of Student Success and Enrollment Management
Report to the Board of Regents
October 2012
EXECUTIVE SUMMARY
The title for the Division of Student Affairs and Enrollment Management has been changed to the Division of Student Success and Enrollment Management (SSEM). This change represents the University's effort to promote excellence in learning experiences and outcomes and to foster intellectual and personal development of all learners for life and careers in a global society.
Dr. Lorenzo L. Esters has been appointed Vice President for the new area, effective August 6, 2012. Since his appointment, the focus has been on three primary areas:
Assessing current strengths, weaknesses, opportunities and threats for the new area;
Developing short-term strategies to shore up enrollment; and
Realigning organizational structures and enhancing processes to more effectively support student success
Assessing Strengths, Weaknesses, Opportunities and Threats
The Division has released a Request for Proposals (RFP). The purpose of the RFP is to identify a qualified firm to assist in the development of a comprehensive marketing, recruitment, and retention plan to guide enrollment management efforts and provide ongoing consulting to assist with implementing the plan. As a result of this RFP, the division will:
Perform an internal and external environmental analysis and forecast future enrollment trends;
Recognize and articulate current institutional position and direction;
Effect business process improvements (i.e., customer focused policies and processes);
Outline objectives and desired outcomes and strategies to achieve them;
Assign responsibility for strategies to specific individuals;
Set forth an evaluation mechanism to measure progress and redirect efforts, it necessary;
Provide a complete retention assessment determining whether financial aid or other factors were involved in students' decisions to return the following fall: and
Develop an annual plan for linking enrollment goals to financial aid strategies.
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Development of short-term strategies to shore up enrollment
The University's overall enrollment has decreased from a total of 2,746 in Fall 2011 to 2,524 in Fall 2012 representing an 8.08% decrease in overall enrollment. Other Fall 2012 enrollment highlights include:
Fall 2011Fall 2012*Percent Change
First-Time, UG Degree Seeking
Freshman558362-35%
Retention Rates (fall to next fall)47.7%NA
First-Time, Full-Time Bachelor or Equiv. Degree Seeking Freshman431328
Retention Rates (fall to next fall)49.0%NA
First-time Transfer Students11516543.50%
Total Enrollment2,7462,524-8.08%
UG24902296-7.80%
Grad256228-10.90%
Graduation Rates2011**2012***
4 Year
5 Year
6 Year
21.3%
* Fall 2012 data is preliminary
The Division is engaged in several short-term efforts to enhance enrollment numbers for Fall 2013 to include:
Assessing recruitment/marketing—there are two internal recruitment campaigns underway to increase the number of academically prepared students who enroll at KSU including a Departmental Recruitment Campaign titled “Best of the Best” and an alumni recruitment campaign titled, “Each One Recruit One.” The focus of both is to target academically prepared students in the Kentucky Region for enrollment at KSU in Fall 2013.
More effectively partnering with community colleges—the Division is working with several KCTCS to host recruitment fairs on their campuses and to bring students to KSU for campus visits. A special Community
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College Transfer Conference is being scheduled for Spring 2013 and will bring a minimum of 200 community college transfer students to the University campus.
- Focusing on Hispanic Recruitment—the Division is working to target programs specifically to generate interest among the Hispanic population given the increasing demographics of Hispanics in the Commonwealth. Several programs have been scheduled to inform these communities about KSU and to generate interest in attending the University.
Realignment of organizational structures and enhancement of processes to more effectively support student success
Current and ongoing realignments are scheduled for the area based on the results of assessments of processes and the findings from the firm hired as a result of the RFP. Initial realignments have included dividing the Division into three programmatic areas and adding one additional Assistant Vice President. The three areas include:
Assistant Vice President for Enrollment Services: This area will include primary responsibility for the recruitment of students
Assistant Vice President for Student Engagement and Leadership Development: This area will focus on the effective engagement of students outside of the classroom through living/learning communities, campus activities and leadership development.
Assistant Vice President for Retention Management and Advising Services: This new area will include a specific focus on academic advising, tutorial services and academic support services.
All three areas are expected to be filled by early November 2012.
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FTE
LevelTotalMenWomen
Undergraduate1,9528261,126
Graduate1506585
Total2,1028911,211
Average Credit Hours
TotalFull-TimePart-Time
12.214.35.3
7.49.65.3
11.713.95.3
Residency
In-StateOut-of-StateInternational
1,29296044
176520
1,4681,01244
Average Age
TotalFull-TimePart-Time
232228
333135
242329
Undergraduate Graduate
FTE Enrollment
University Total
Grand Total Full-Time Part-Time
Total Men Women Total Men Women
Undergraduate Degree Seeking
Freshman 789 740 356 384 49 23 26
Sophomore 435 362 151 211 73 29 44
Junior 397 335 137 198 62 13 49
Senior 463 332 122 210 131 43 88
Degree Seeking Total 2,084 1,769 766 1,003 315 108 207
Non Degree Seeking
UG Non Degree 80 12 2 10 68 24 44
High School 132 0 0 0 132 43 89
Non Degree Seeking Total 212 12 2 10 200 67 133
Undergraduate Total 2,296 1,781 768 1,013 515 175 340
Graduate Degree Seeking
Master's 219 110 46 64 109 47 62
Non Degree Seeking
GR Non Degree 9 1 1 0 8 6 2
Graduate Total 228 111 47 64 117 53 64
☑ Full-Time ☐ Part-Time
Enrollment Snapshot Fall 2012 Kentucky State University Frankfort, KY 40601 Dr. Mary Evans Sias - President
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Grand Total Full-Time Part-Time
Total Men Women Total Men Women
Undergraduate Degree Seeking
Nonresident Alien 9 8 6 2 1 1 0
Black, Non Hispanic 1,196 1,072 465 607 124 55 69
American Indian/Alaskan Native 0 0 0 0 0 0 0
Asian 6 6 2 4 0 0 0
Hispanic 17 14 3 11 3 1 2
White, Non Hispanic 377 249 107 142 128 29 99
Unknown 455 401 176 225 54 20 34
Two or More Races 20 15 6 9 5 2 3
Hawaiian or Pacific Islander 4 4 1 3 0 0 0
Degree Seeking Total 2,084 1,769 766 1,003 315 108 207
Non Degree Seeking
Nonresident Alien 36 2 0 2 34 14 20
Black, Non Hispanic 14 2 1 1 12 2 10
American Indian/Alaskan Native 0 0 0 0 0 0 0
Asian 7 5 0 5 2 1 1
Hispanic 3 0 0 0 3 0 3
White, Non Hispanic 135 2 2 0 133 42 91
Unknown 15 1 0 1 14 7 7
Two or More Races 2 1 0 1 1 0 1
Hawaiian or Pacific Islander 0 0 0 0 0 0 0
Non Degree Seeking Total 212 13 3 10 199 66 133
Undergraduate Total 2,296 1,782 769 1,013 514 174 340
Graduate Degree Seeking
Nonresident Alien 8 7 2 5 1 0 1
Black, Non Hispanic 118 69 25 44 49 23 26
American Indian/Alaskan Native 0 0 0 0 0 0 0
Asian 4 4 0 4 0 0 0
Hispanic 6 3 2 1 3 1 2
White, Non Hispanic 72 22 15 7 50 19 31
Unknown 7 4 1 3 3 2 1
Two or More Races 1 0 0 0 1 1 0
Hawaiian or Pacific Islander 3 1 1 0 2 1 1
Degree Seeking Total 219 110 46 64 109 47 62
Non Degree Seeking
Nonresident Alien 2 0 0 0 2 0 2
Black, Non Hispanic 2 0 0 0 2 1 1
American Indian/Alaskan Native 0 0 0 0 0 0 0
Asian 5 0 0 0 5 0 5
Hispanic 1 1 1 0 0 0 0
White, Non Hispanic 9 7 6 1 2 2 0
Unknown 1 0 0 0 1 0 1
Two or More Races 1 0 0 0 1 0 1
Hawaiian or Pacific Islander 0 0 0 0 0 0 0
Degree Seeking Total 21 8 7 1 13 3 10
Graduate Total 240 118 53 65 122 50 72
Black, Non Hispanic White, Non Hispanic Unknown Other
Black, Non Hispanic White, Non Hispanic Unknown Other