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Kentucky State University Board of Regents Meeting
Board of Regents Meeting
External Relations and Development Committee
April 25, 2014
Regent Chuck Whitehead, Chairperson
Regent Travis Haskins
Regent Lavaughn Henry
Regent Elgie McFayden
Regent Phyllis Williams
Mr. Hinfred McDuffie, Staff
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room โ€“ Academic Services Building Frankfort, Kentucky
MEETING INDEX
Section Page D1 Action Item: External Relations and Development Committee Meeting Minutes (January 24, 2014) D2 Executive Summary Report D3 Executive Contributions Report D4 Auxiliary Enterprises Report D5 Communications Report
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents Choose a Committee April 25, 2014 9:00 am to 10:00 am
Board Room โ€“ Academic Services Building Frankfort, Kentucky
AGENDA
Call to Order
Regent Charles Whitehead, Chairperson
Roll Call
Opening Remarks
Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Regent Charles Whitehead, Chairperson
Approval of Minutes
Regent Charles Whitehead, Chairperson
Executive Summary Report
Discussion
Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Adjournment
D1
Agenda Item Background
To:Board of Regents External Relations and DevelopmentDate: April 25, 2014
From:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Subject:Committee Meeting Minutes (Jan. 24, 2014)
Reason for Consideration:ApprovalEnclosures: Yes
Background:
The minutes of the External Relations and Development Committee meeting of January 24, 2014, require approval in order to become an official part of the committee's records.
Recommendation:
That the External Relations and Development Committee approve the minutes of the January 24, 2014, meeting.
Approval
Initiator:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Board Action Date:April 25, 2014
Effective Date:April 25, 2014
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 a.m. Board Room โ€“ Academic Services Building Frankfort, Kentucky
D1
MINUTES
Regent Charles Whitehead called the External Relations and Development Committee meeting of the Kentucky State University Board of Regents to order at 9:00 a.m. on January 24, 2014. Regent Charles Whitehead asked Mr. Hinfred McDuffie, Executive Vice President for Administration, to call roll:
Charles Whitehead Present Lavaughn Henry Not Present
Phyllis Williams Not Present . .
Travis Haskins Present Elgie McFayden Present
A quorum was declared.
Presentations:
The Endowment Summary Report was presented by Ms. LouAnn Atlas and Mr. James Fereday of Fifth Third Bank. Regent Whitehead asked if board presentation materials regarding the endowment could be sent to the regents prior to the board meeting. Mr. Fereday responded in the affirmative.
In his executive summary, Mr. McDuffie stated that the Division of Administration, External Relations and Development will begin reporting according to the president's strategic agenda, using analytics and data to inform decisions and support reports.
Mr. McDuffie introduced staff members of the Division of Administration, External Relations and Development for area reports as follows:
The Communications Report was presented by Ms. Felicia Lewis, Assistant Vice President for Communications and Publications.
The Auxiliary Enterprises Report was presented by Mr. Harold Hayes, Executive Director of Auxiliary Enterprises.
The Capital Planning, Construction and Facility Operations Report was presented by Mr. Jack McNear, Associate Vice President for Capital Planning, Construction and Facility Operations.
The Alumni Relations and Development reports were presented by Mr. William Wilson, Associate Vice President for Development and Major Gifts.
Action:
Regent Whitehead asked for approval of the minutes from the October 25, 2013, External Relations and Development Committee. The minutes were approved. The meeting was adjourned at 9:59 a.m. by Regent Whitehead
2023
Submitted by: Approved by:
Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development Regent Charles Whitehead, Chairperson External Relations and Development Committee
Approved with no corrections
Approved with corrections
D2
Agenda Item Background
To:Board of Regents External Relations and DevelopmentDate: April 25, 2014
From:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Subject:Executive Summary Report
Reason for Consideration:Informational ItemEnclosures: Yes
Background:
N/A
Recommendation:
Informational
Informational Item
Initiator:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Board Action Date:April 25, 2014
Effective Date:April 25, 2014
D2
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room โ€“ Academic Services Building Frankfort, Kentucky
EXECUTIVE SUMMARY
During the period of July 1, 2013, through March 31, 2014, Kentucky State University received contributions in the amount of $725,859 from 439 contributors โ€“ alumni, employees, university friends, corporations, foundations and organizations. The amount received for Uniting Generations โ€ฆ. Securing Futures โ€“ A Capital Campaign for Kentucky State University is $5,596,055.
Auxiliary Enterprises reports that housing occupancy was at 70 percent with 715 students at the end of March.
Capital Planning, Construction and Facility Operations has completed 29 projects since July 2013.
The university was covered in 561 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $7,530,029. The university also was covered in 145 television news stories reaching a Nielsen audience of 3,407,171 for a total ad equivalency of $45,222 or total publicity value of $134,761. There were 83 messages posted on KSU's electronic message board and 92 press releases sent to the media.
D3
Agenda Item Background
To:Board of Regents External Relations and DevelopmentDate: April 25, 2014
From:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Subject:Executive Contributions Report
Reason for Consideration:Informational ItemEnclosures: Yes
Background:
N/A
Recommendation:
Informational
Informational Item
Initiator:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Board Action Date:April 25, 2014
Effective Date:April 25, 2014
D3
KENTUCKY STATE UNIVERSITY DIVISION OF ADMINISTRATION, EXTERNAL RELATIONS AND DEVELOPMENT OFFICE OF DEVELOPMENT
CONTRIBUTIONS REPORT FY2014 Third Quarter
Constituency TypeTotal Dollars Raised July 1, 2012 โ€“ March 31, 2013Total Dollars Raised July 1, 2013 โ€“ March 31, 2014Total Participation July 1, 2012 โ€“ March 31, 2013Total Participation July 1, 2013 โ€“ March 31, 2014
Alumni$134,058.38$156,560.58277252
Corporations$509,550.00$391,262.501010
Employees$13,894.21$5,958.145543
Foundations$664,500.00$25,932.96818
Organizations$28,313.85$22,998.002016
University Friends$39,823.66$123,146.5082100
TOTAL$1,390,140.10$725,858.68455439
CAPITAL CAMPAIGN GIVING
Constituency TypeTotal Dollars RaisedTotal Participation
July 1, 2010 โ€“ March 31, 2014July 1, 2010 โ€“ March 31, 2014
Alumni$649,383.861263
Corporations$2,981,190.50496
Employees$159,389.61391
Foundations$933,913.66125
Organizations$624,724.84342
University Friends$247,452.09404
Total$5,596,054.563,022
D4
Agenda Item Background
To:Board of Regents External Relations and DevelopmentDate: April 25, 2014
From:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Subject:Auxiliary Enterprises Report Capital Planning, Construction and Facility Operations Report
Reason for Consideration:Informational ItemEnclosures: Yes
Background:
N/A
Recommendation:
Informational
Informational Item
Initiator:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Board Action Date:April 25, 2014
Effective Date:April 25, 2014
D4
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room โ€“ Academic Services Building Frankfort, Kentucky
AUXILIARY ENTERPRISES REPORT
As of March 31, 2014, Auxiliary Enterprises has recorded revenues as follows:
Prior Year YTDCurrent Year YTDVariance
Food Services2,527,0002,777,000250,000
Housing2,957,0002,967,00010,000
Bookstore112,00075,000(37,000)
Facility Usage14,00010,000(4,000)
Laundry33,00034,0001,000
Vending1,0001,000_
Housing revenues are up slightly over the previous year with about the same occupancy rate. Foodservice revenues are up primarily due to this year's rate increase. Housing occupancy as of March 2014 was at 70 percent with 715 students compared to 732 students in March 2013.
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D4
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room โ€“ Academic Services Building Frankfort, Kentucky
Capital Planning, Construction and Facility Operations
ID Task Name Duration Start Finish 2013 2014 2015 2016
Jan Mar May Jul Sep Nov Jan Mar
1 Russell Court Interior Renovation 760 days 3/26/14 2/21/17 Nov Jan Mar May Jul Sep Nov Jan
2 Alumni Stadium Office Building Roof Replacement 2013 129 days 11/1/13 4/30/14 85%
3 Jordan Warehouse Roof Replacement 2013 176 days 3/1/13 11/1/13 100%
4 Bradford Hall Little Theater Renovation to Large Seminar Classroom 64 days 12/23/13 3/20/14 100%
5 Cheaney Memorial Plaza 362 days 1/11/13 6/2/14 10%
6 Pedestrian Bridge over US 60 274 days 3/26/14 4/13/15 10%
7 Atwood Research Interior Renovation 327 days 3/26/14 6/25/15 10%
8 Interpretive Center KSU Downtown Annex 240 days 3/26/14 2/24/15 0%
9 Repair Cooperative Extension Building Roof 195 days 3/26/14 12/23/14 0%
10 Intersection Realignment Langford and Douglas Ave 282 days 3/26/14 4/23/15 10%
11 Privatized Student Housing 392 days 12/1/13 6/2/15 5%
12 New Gas Boiler 283 days 9/1/14 9/30/15 0%
13 Utility Relocation for Pedestrian Bridge 65 days 4/1/14 6/30/14 10%
14 Auditorium Seating in ASB 110 days 3/26/14 8/26/14 0%
15 New Basketball Goals North and South Campus 66 days 1/1/14 4/2/14 100%
16 Painting and Replacing Floor Tile in Shauntee Hall Corridor 88 days 3/26/14 7/25/14 0%
Project: Capital Planning Report Date: April 25, 2014 Duration Split Summary Project Summary Inactive Milestone Inactive Summary % Work Completed Manual Summary Progress Slippage
29 projects completed since July 2013
D5
Agenda Item Background
To:Board of Regents External Relations and DevelopmentDate: April 25, 2014
From:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Subject:Communications Report
Reason for Consideration:Informational ItemEnclosures: Yes
Background:
N/A
Recommendation:
Informational
Informational Item
Initiator:Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
Board Action Date:April 25, 2014
Effective Date:April 25, 2014
KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room โ€“ Academic Services Building Frankfort, Kentucky
D5
COMMUNICATIONS REPORT
Newspaper Coverage in Kentucky
Number of Stories - 561
Ad Equivalency - $7,530,029.10
Television Coverage in Kentucky
Number of Stories-145Run Time-78 minutes, 58 seconds
Ad Equivalency-$45,222Publicity Value-$134,761
Nielsen Audience-3,407,171
Quarter To Quarter Coverage
Newspaper Coverage in Kentucky
QuarterTotal # StoriesPositiveNegativeNeutral
Third Quarter Fiscal Year 2013-201422688%9%3%
Second Quarter Fiscal Year 2013-201418785%8%7%
First Quarter Fiscal Year 2013 - 201414878%4%18%
Television News Coverage in Kentucky
QuarterTotal # StoriesPositiveNegativeNeutral
Third Quarter Fiscal Year 2013-20147449%44%7%
Second Quarter Fiscal Year 2013-20143669%3%28%
First Quarter Fiscal Year 2013 - 20143577%23%0%
Marketing
STRATEGIC / MARKET IMPACT
Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACT
Billboards (3)Frankfort โ€“ various locations in cityAnnual12,834,332 Impressions
Billboard (1)I-64 near Frankfort Exit 58Annual12,096,000 Impressions
Airport DisplaysLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers
*Reach means the percentage of population who saw the commercial.
Publications
(artwork and printed materials)
Development/Alumni Printed Materials โ€“ Materials produced for nine campaigns/events โ€“ 22
Printed materials produced for university events โ€“ 82
Communication pieces โ€“ 33
o President's Report to the Board โ€“ 3
Good News Newsletter โ€“ 3
Program/Departmental Newsletters & Brochures โ€“ 15
Marketing and advertisement pieces produced โ€“ 55
Designs for general university operations โ€“ 33
Business cards produced โ€“ 87
ELECTRONIC COMMUNICATIONS
Electronic message board postings โ€“ 83 messages: 78 KSU messages / 5 community messages
Press Releases โ€“ 92
KyForward online newspaper โ€“ 8 stories plus advertisements