Newspaper Coverage in Kentucky
| Quarter | Total # Stories | Positive | Negative | Neutral |
|---|
| Third Quarter Fiscal Year 2013-2014 | 226 | 88% | 9% | 3% |
|---|
| Second Quarter Fiscal Year 2013-2014 | 187 | 85% | 8% | 7% |
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| First Quarter Fiscal Year 2013 - 2014 | 148 | 78% | 4% | 18% |
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Television News Coverage in Kentucky
| Quarter | Total # Stories | Positive | Negative | Neutral |
|---|
| Third Quarter Fiscal Year 2013-2014 | 74 | 49% | 44% | 7% |
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| Second Quarter Fiscal Year 2013-2014 | 36 | 69% | 3% | 28% |
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| First Quarter Fiscal Year 2013 - 2014 | 35 | 77% | 23% | 0% |
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Marketing
STRATEGIC / MARKET IMPACT
| Advertising / Marketing Mode | MARKET | TIME PERIOD | MARKET IMPACT |
|---|
| Billboards (3) | Frankfort – various locations in city | Annual | 12,834,332 Impressions |
|---|
| Billboard (1) | I-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions |
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| Airport Displays | Louisville International Airport | Annual | 3.4 million Passengers |
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| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers |
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