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Kentucky State University Board of Regents Meeting

Board of Regents Meeting

External Relations and Development Committee

April 25, 2014

Regent Chuck Whitehead, Chairperson

Regent Travis Haskins

Regent Lavaughn Henry

Regent Elgie McFayden

Regent Phyllis Williams

Mr. Hinfred McDuffie, Staff

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

MEETING INDEX

Section Page D1 Action Item: External Relations and Development Committee Meeting Minutes (January 24, 2014) D2 Executive Summary Report D3 Executive Contributions Report D4 Auxiliary Enterprises Report D5 Communications Report

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents Choose a Committee April 25, 2014 9:00 am to 10:00 am

Board Room – Academic Services Building Frankfort, Kentucky

AGENDA

1. Call to Order
2. Regent Charles Whitehead, Chairperson
3. II.Roll Call
4. III.Opening Remarks
5. Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
6. Regent Charles Whitehead, Chairperson
7. IV.Approval of Minutes
8. Regent Charles Whitehead, Chairperson
9. V.Executive Summary Report
10. VI.Discussion
11. Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
12. Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
13. VII.Adjournment

D1

Agenda Item Background

Background:

The minutes of the External Relations and Development Committee meeting of January 24, 2014, require approval in order to become an official part of the committee's records.

Recommendation:

That the External Relations and Development Committee approve the minutes of the January 24, 2014, meeting.

Approval

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 a.m. Board Room – Academic Services Building Frankfort, Kentucky

D1

MINUTES

Regent Charles Whitehead called the External Relations and Development Committee meeting of the Kentucky State University Board of Regents to order at 9:00 a.m. on January 24, 2014. Regent Charles Whitehead asked Mr. Hinfred McDuffie, Executive Vice President for Administration, to call roll:

Charles Whitehead Present Lavaughn Henry Not Present

Phyllis Williams Not Present . .

Travis Haskins Present Elgie McFayden Present

A quorum was declared.

Presentations:

The Endowment Summary Report was presented by Ms. LouAnn Atlas and Mr. James Fereday of Fifth Third Bank. Regent Whitehead asked if board presentation materials regarding the endowment could be sent to the regents prior to the board meeting. Mr. Fereday responded in the affirmative.

In his executive summary, Mr. McDuffie stated that the Division of Administration, External Relations and Development will begin reporting according to the president's strategic agenda, using analytics and data to inform decisions and support reports.

Mr. McDuffie introduced staff members of the Division of Administration, External Relations and Development for area reports as follows:

The Communications Report was presented by Ms. Felicia Lewis, Assistant Vice President for Communications and Publications.

The Auxiliary Enterprises Report was presented by Mr. Harold Hayes, Executive Director of Auxiliary Enterprises.

The Capital Planning, Construction and Facility Operations Report was presented by Mr. Jack McNear, Associate Vice President for Capital Planning, Construction and Facility Operations.

The Alumni Relations and Development reports were presented by Mr. William Wilson, Associate Vice President for Development and Major Gifts.

Action:

Regent Whitehead asked for approval of the minutes from the October 25, 2013, External Relations and Development Committee. The minutes were approved. The meeting was adjourned at 9:59 a.m. by Regent Whitehead

2023

Submitted by: Approved by:

Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development Regent Charles Whitehead, Chairperson External Relations and Development Committee

Approved with no corrections

Approved with corrections

D2

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D2

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

EXECUTIVE SUMMARY

During the period of July 1, 2013, through March 31, 2014, Kentucky State University received contributions in the amount of $725,859 from 439 contributors – alumni, employees, university friends, corporations, foundations and organizations. The amount received for Uniting Generations …. Securing Futures – A Capital Campaign for Kentucky State University is $5,596,055.

Auxiliary Enterprises reports that housing occupancy was at 70 percent with 715 students at the end of March.

Capital Planning, Construction and Facility Operations has completed 29 projects since July 2013.

The university was covered in 561 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $7,530,029. The university also was covered in 145 television news stories reaching a Nielsen audience of 3,407,171 for a total ad equivalency of $45,222 or total publicity value of $134,761. There were 83 messages posted on KSU's electronic message board and 92 press releases sent to the media.

D3

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D3

KENTUCKY STATE UNIVERSITY DIVISION OF ADMINISTRATION, EXTERNAL RELATIONS AND DEVELOPMENT OFFICE OF DEVELOPMENT

CONTRIBUTIONS REPORT FY2014 Third Quarter

CAPITAL CAMPAIGN GIVING

D4

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D4

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

AUXILIARY ENTERPRISES REPORT

As of March 31, 2014, Auxiliary Enterprises has recorded revenues as follows:

Housing revenues are up slightly over the previous year with about the same occupancy rate. Foodservice revenues are up primarily due to this year's rate increase. Housing occupancy as of March 2014 was at 70 percent with 715 students compared to 732 students in March 2013.

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D4

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

Capital Planning, Construction and Facility Operations

ID Task Name Duration Start Finish 2013 2014 2015 2016

Jan Mar May Jul Sep Nov Jan Mar

1 Russell Court Interior Renovation 760 days 3/26/14 2/21/17 Nov Jan Mar May Jul Sep Nov Jan

2 Alumni Stadium Office Building Roof Replacement 2013 129 days 11/1/13 4/30/14 85%

3 Jordan Warehouse Roof Replacement 2013 176 days 3/1/13 11/1/13 100%

4 Bradford Hall Little Theater Renovation to Large Seminar Classroom 64 days 12/23/13 3/20/14 100%

5 Cheaney Memorial Plaza 362 days 1/11/13 6/2/14 10%

6 Pedestrian Bridge over US 60 274 days 3/26/14 4/13/15 10%

7 Atwood Research Interior Renovation 327 days 3/26/14 6/25/15 10%

8 Interpretive Center KSU Downtown Annex 240 days 3/26/14 2/24/15 0%

9 Repair Cooperative Extension Building Roof 195 days 3/26/14 12/23/14 0%

10 Intersection Realignment Langford and Douglas Ave 282 days 3/26/14 4/23/15 10%

11 Privatized Student Housing 392 days 12/1/13 6/2/15 5%

12 New Gas Boiler 283 days 9/1/14 9/30/15 0%

13 Utility Relocation for Pedestrian Bridge 65 days 4/1/14 6/30/14 10%

14 Auditorium Seating in ASB 110 days 3/26/14 8/26/14 0%

15 New Basketball Goals North and South Campus 66 days 1/1/14 4/2/14 100%

16 Painting and Replacing Floor Tile in Shauntee Hall Corridor 88 days 3/26/14 7/25/14 0%

Project: Capital Planning Report Date: April 25, 2014 Duration Split Summary Project Summary Inactive Milestone Inactive Summary % Work Completed Manual Summary Progress Slippage

29 projects completed since July 2013

D5

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee April 25, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

D5

COMMUNICATIONS REPORT

Newspaper Coverage in Kentucky

Number of Stories - 561

Ad Equivalency - $7,530,029.10

Television Coverage in Kentucky

Quarter To Quarter Coverage

Newspaper Coverage in Kentucky

Television News Coverage in Kentucky

Marketing

STRATEGIC / MARKET IMPACT

*Reach means the percentage of population who saw the commercial.

Publications

(artwork and printed materials)

• Development/Alumni Printed Materials – Materials produced for nine campaigns/events – 22
• Printed materials produced for university events – 82
• Communication pieces – 33
• o President's Report to the Board – 3
• Good News Newsletter – 3
• Program/Departmental Newsletters & Brochures – 15
• Marketing and advertisement pieces produced – 55
• Designs for general university operations – 33
• Business cards produced – 87

ELECTRONIC COMMUNICATIONS

Electronic message board postings – 83 messages: 78 KSU messages / 5 community messages

Press Releases – 92

KyForward online newspaper – 8 stories plus advertisements