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Kentucky State University

Board of Regents Meeting

External Relations and Development Committee

January 24, 2014

Regent Chuck Whitehead, Chairperson Regent Elgie McFayden Regent Phyllis Williams

Mr. Hinfred McDuffie, Staff

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room - Academic Services Building Frankfort, Kentucky

MEETING INDEX

Section Page D1 Action Item: External Relations and Development Committee Meeting Minutes (October 25, 2013) D2 Executive Summary Report D3 Executive Contributions Report Alumni Relations Report D4 Auxiliary Enterprises Report Capital Planning, Construction and Facility Operations Report D5 Communications Report

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

AGENDA

• I.Call to Order
• Regent Charles Whitehead, Chairperson
• II.Roll Call
• III.Opening Remarks
• Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
• Regent Charles Whitehead, Chairperson
• IV.Approval of Minutes
• Regent Charles Whitehead, Chairperson
• V.Executive Summary Report
• VI.Discussion
• Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
• Mr. Hinfred McDuffie, Executive Vice President for Administration, External Affairs, and Development
• VII.Adjournment

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D1

Agenda Item Background

Background:

The minutes of the External Relations and Development Committee meeting of October 24, 2013, require approval in order to become an official part of the committee's records.

Recommendation:

That the External Relations and Development Committee approve the minutes of the October 25, 2013, meeting.

Approval

D1

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 25, 2013 9:00 a.m. Board Room – Academic Services Building Frankfort, Kentucky

MINUTES

Regent Phyllis Williams called the External Relations and Development Committee meeting of the Kentucky State University Board of Regents to order at 8:00 a.m. on October 25, 2013. Regent Phyllis Williams asked Mr. Hinfred McDuffie, Executive Vice President for Administration. to call roll:

Charles Whitehead Present

Phyllis Williams Present

Elgie McFayden Present

A quorum was declared.

Presentations:

Mr. McDuffie introduced staff members of the Division of Administration, External Relations and Development for area reports as follows:

The Communications Report was presented by Ms. Felicia Lewis, Assistant Vice President for Communications and Publications.

The Auxiliary Enterprises Report was presented by Mr. McDuffie in the absence of Mr. Harold Hayes, Executive Director of Auxiliary Services.

The Capital Planning, Construction and Facility Operations Report was presented by Mr. Jack McNear, Associate Vice President for Capital Planning, Construction and Facility Operations. Regent Whitehead inquired about the schedule for the pedestrian walkway. Mr. McNear responded that the utility movement and the design phase are being completed concurrently, and the anticipated start for construction is the end of March.

The Alumni Relations and Development reports were presented by Mr. William Wilson, Associate Vice President for Development and Major Gifts. Mr. Wilson distributed materials about the Dr. Henry E. Cheaney Legacy Plaza brick paver project.

The Endowment Summary report was presented by Ms. LouAnn Atlas and Mr. James Fereday of Fifth Third Bank.

Action:

Regent Whitehead asked for approval of the minutes from the July 26, 2013, External Relations and Development Committee. The minutes were approved.

The meeting was adjourned at 8:57 a.m. by Regent Whitehead.

D2

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D2

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 a.m. Board Room – Academic Services Building Frankfort, Kentucky

EXECUTIVE SUMMARY

During the period of July 1, 2013, through December 31, 2013, Kentucky State University received contributions in the amount of $218,622 from 329 contributors – alumni, employees, university friends, corporations, foundations and organizations. The amount received for Uniting Generations . . . Securing Futures – A Capital Campaign for Kentucky State University is $5,088,469 from 2,897 contributors.

The Office of Alumni Relations processed the following memberships through the second quarter of the fiscal year: 624 annual/associate, 288 complimentary to new graduates, 316 life and 45 subscribing life for a total of 1,273 KSU National Alumni Association financial members. The K-Club has 45 members. There were mass mailings to alumni for the following purposes: Permanent Alumni Scholarship Fund solicitation (613 packages), Homecoming (8,628), K-Club (1,264), Classes in Reunion (1,302) and miscellaneous mailings (5,157). The alumni association currently has 24 affiliate chapters.

Auxiliary Enterprises reports that housing occupancy was at 90 percent with 919 students at the end of December.

Capital Planning, Construction and Facility Operations had 50 major projects in progress, of which 25 projects have been completed.

The university was covered in 335 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $4,817,109. The university also was covered in 71 television news stories reaching a Nielsen audience of 1,465,794 for a total ad equivalency of $18,511 or total publicity value of $55,527. There were 58 messages posted on KSU's electronic message board and 57 press releases sent to the media.

D3

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D3

KENTUCKY STATE UNIVERSITY DIVISION OF ADMINISTRATION, EXTERNAL RELATIONS AND DEVELOPMENT OFFICE OF DEVELOPMENT

CONTRIBUTIONS REPORT FY2014 Second Quarter July 1, 2013 – December 31, 2013

Annual Giving Total Dollars Raised Comparison Graph

CAPITAL CAMPAIGN GIVING

D3

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

ALUMNI RELATIONS REPORT

National Alumni Association Membership

FY 2013 FY2014

FY 2013 FY2014

Total Alumni Chapters 24 24

New / Revitalized Alumni Chapters 0 0

D4

Agenda Item Background

Background:

N/A

Recommendation:

Informational

Informational Item

D4

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

AUXILIARY ENTERPRISES REPORT

As of December 31, 2013, Auxiliary Enterprises has recorded revenues as follows:

The Housing and Food Service variance is due to a higher student count over the previous year. A portion of the food service variance is related to a meal-plan increase. Housing occupancy at the end of December was at 90 percent with 919 students, compared to 821 during the previous year. The housing occupancy portion of the total enrollment is 36 percent compared to 33 percent during the previous year.

D4

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

CAPITAL PLANNING, CONSTRUCTION AND FACILITY OPERATIONS REPORT

ID Project Name Duration Start Finish 2012 2013 2014 2015 2016

Apr Jul

1 Russell Court Interior Renovation 760 days 02/01/14 12/29/16

2 Alumni Stadium Office Building Roof Replacement 2013 91 days 11/01/13 03/07/14

3 Jordan Warehouse Roof Replacement 2013 176 days 03/01/13 11/01/13

4 Russell Court Roof Replacement 2013 91 days 03/01/13 07/05/13

5 Betty White Additional Parking 218 days 08/01/12 05/31/13

6 New Parking Lot by McCullin 175 days 10/01/12 05/31/13

7 Bradford Hall Little Theater Renovation to Large Seminar Classroom 91 days 01/01/14 05/07/14

8 Cheaney Memorial Plaza 362 days 01/11/13 05/31/14

9 Pedestrian Bridge over US 60 274 days 09/01/13 09/17/14

10 Refurbish Exum Gym Basketball Court 29 days 03/07/13 04/16/13

11 Atwood Research Interior Renovation 327 days 10/01/13 12/31/14

12 Interpretive Center KSU Downtown Annex 240 days 10/01/13 08/31/14

13 Repair Cooperative Extension Building Roof 195 Days 10/01/13 06/30/14

14 Intersection Realignment Langford and Douglas Ave 336 Days 08/01/14 08/31/15

15 Privatized Student Housing 392 Days 12/01/13 05/31/15

Agenda Item Background

D5

Background:

N/A

Recommendation:

Informational

Informational Item

KENTUCKY STATE UNIVERSITY Regular Meeting of the Board of Regents External Relations and Development Committee January 24, 2014 9:00 am to 10:00 am Board Room – Academic Services Building Frankfort, Kentucky

COMMUNICATIONS REPORT

Newspaper Coverage in Kentucky

Number of Stories - 335 Ad Equivalency - $4,817,108.66

Television Coverage in Kentucky

Quarter To Quarter Coverage

Run Time - 35 minutes, 36 seconds Publicity Value - $55,527

Newspaper Coverage in Kentucky

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Television News Coverage in Kentucky

Marketing

STRATEGIC / MARKET IMPACT

*Reach means the percentage of population who saw the commercial.

Publications

(artwork and printed materials)

• Development/Alumni Printed Materials – Materials produced for six campaigns/events – 8
• Printed materials produced for university events – 44
• Communication pieces – 12
• President's Report to the Board – 2
• Good News Newsletter for CPE – 2
• ○ Hoofbeats - 1
• Program/Departmental Newsletters & Brochures – 8
• Marketing and advertisement pieces produced – 28
• Designs for general university operations – 10
• Business cards produced – 67

Electronic Communications

Electronic message board postings – 58 messages: 55 KSU messages / 3 community messages

Press Releases – 57

KyForward online newspaper – 5 stories plus advertisements