Television News Coverage in Kentucky

QuarterTotal # StoriesPositiveNegativeNeutral
Second Quarter Fiscal Year 2013-20143669%3%28%
First Quarter Fiscal Year 2013 - 20143577%23%0%

Marketing

STRATEGIC / MARKET IMPACT

Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACT
Billboards (4)Frankfort – various locations in cityAnnual12,834,332 Impressions
I-64 near Frankfort Exit 58Annual12,096,000 Impressions
Airport DisplaysLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers

*Reach means the percentage of population who saw the commercial.

Publications

(artwork and printed materials)

  • Development/Alumni Printed Materials – Materials produced for six campaigns/events – 8
  • Printed materials produced for university events – 44
  • Communication pieces – 12
  • President's Report to the Board – 2
  • Good News Newsletter for CPE – 2
  • ○ Hoofbeats - 1
  • Program/Departmental Newsletters & Brochures – 8
  • Marketing and advertisement pieces produced – 28
  • Designs for general university operations – 10
  • Business cards produced – 67

Electronic Communications

Electronic message board postings – 58 messages: 55 KSU messages / 3 community messages

Press Releases – 57

KyForward online newspaper – 5 stories plus advertisements