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Report Purpose:
Events/Bus Report
Author
Comms Officer and Town Clerk
Background and Statistics
Macclesfield Town Council organised and held 14 family friendly events in 2023, alongside supporting another 5 through grants, road closures etc
As a forward thinking Council it strives to use environmentally friendly products, suppliers and modes of transport where possible.
One of the aims of the Community Transport working Group is to ensure Macclesfield has a sustainable, accessible and inclusive community transport system. In 2023 the Committee agreed to partner with local bus operators to deliver two free bus days in the run up to Christmas - connecting the communities of Macclesfield during the festive season.
Both days were extremely successful in terms of the number of users with D&G reporting that “both Saturdays carried a little over 1000 customers on the routes included in the promotion, which was in excess of 40% higher than that a typical Saturday.”
The Community Transport Sub Group therefore propose that putting on more free bus days would be beneficial for the community, and wish to tie that in particularly to the Do Something Summer events which are designed to provide a fun activity during the summer holidays for those who cannot afford to go away.
The below table shows the footfall in Macclesfield Town centre for each of the Town Council organised events vs a “normal” day.
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Footfall for MTC events vs "normal" days (calculated using an average of 4 days worth of figures)
The graph clearly demonstrates the affect MTC events have on footfall in the town, with the Step Into Christmas event showing a 120% increase over a “normal” Saturday.
| Event | Footfall | % increase from "normal" |
|---|---|---|
| Lantern Parade | 8784 | 7% |
| Lunar New Year | 9935 | 21% |
| Easter | 12395 | 51% |
| Heritage Open Day | 9830 | 20% |
| Nature Needs You | 9546 | 16% |
| Spooky Saturday | 11639 | 42% |
| Step Into Christmas | 19475 | 137% |
| A "normal" Saturday | 8218 |
| Do Something Summer 1 | 7884 | 10% |
|---|---|---|
| Do Something Summer 2 | 7136 | 1% |
| Do Something Summer 3 | 8070 | 12% |
| Do Something Summer 4 | 7460 | 5% |
| Do Something Summer 5 | 7531 | 6% |
| Do Something Summer 6 | 8153 | 13% |
| A "normal" Wednesday | 7075 |
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Twilight Market 10342 39%
A "normal" Thursday 6275
The Town Council’s programme of events continues to grow and already in the diary for 2024 are the below events. This list does not include Remembrance/Armistice or those events supported but not organised by the Town Council
| February 10th | - Lunar New Year |
|---|---|
| 30th March | - Easter |
| 29th June | - Summer Parade event |
| 24th July | - Do Something Summer |
| 31st July | - Do Something Summer |
| 7th August | - Do Something Summer |
| 14th August | - Do Something Summer |
| 21st August | - Do Something Summer |
| 29th August | - Heritage Open Day |
| TBC but likely beginning of September | - Nature Needs You |
| 5th October | - Step Into Christmas |
| 30th November | - Twilight Market |
| 12th December |
Proposal:
The proposal is to provide free buses every time there is a Macclesfield Town Council event at a cost of £1058.40 per event.
The Services Committee approved this at the meeting on 11th March 2024, and at that point we had an approx. price of £16,000. We now have the price, it will be a total of £13,759.20 for the events in 2024.