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doc10393 Oct_19_2020_-_ITEM_No._4_-_Air_Carrier_Incentive_Resolution.pdf
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"text": "SARASOTA MANATEE AIRPORT AUTHORITY\nOctober 19, 2020 SPECIAL BOARD MEETING\nSTAFF NARRATIVE\nRE APPROVAL: SMAA RESOLUTION 2020-07 POLICY FOR FY 2021-2022\nSARASOTA MANATEE AIRPORT AUTHORITY AIR CARRIER INCENTIVE PROGRAM",
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"text": "EXECUTIVE SUMMARY: The President, Chief Executive Officer, requests approval of SMAA Resolution 2020-07: Sarasota Manatee Airport Authority Air Carrier Incentive Program (ACIP) to attract increased commercial flight activity at the Sarasota Bradenton International Airport."
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"text": "NARRATIVE: On January 28, 2019, the SMAA approved ACIP 2019-02. Since approval, multiple airlines have qualified for fee waivers and marketing funds under the ACIP by adding new nonstop service at SRQ. Of the previous allocations for promoting new destinations, $820,150.10 remains. ACIP 2020-07 provides the following updates:"
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"text": "HISTORY: The SMAA has directed management to implement a Domestic and International Air Carrier Incentive Program (ACIP). The objectives of the ACIP are to:"
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"text": "New and incumbent air carriers that provide qualifying service will be eligible for fee abatements and marketing support for an established period in accordance with Federal Aviation Administration (FAA) guidelines. The amount of marketing support and fee abatement eligibility will be based on the type of service (domestic or international), the frequency of service (year-round, daily, less-than-daily, or seasonal), the number of new non-stop destinations, and other regulating factors listed in the ACIP."
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"text": "The incentive program is intended to leverage SMAA support to assist the airline(s) in engaging and making new service successful through aggressive marketing and promotions. Total new marketing support dollars under this program are added in the amount of seven-hundred fifty-thousand dollars ($750,000) from un-restricted funds."
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"text": "RECOMMENDATION: It is hereby recommended that the SMAA Board approve Resolution 2020-07, SARASOTA MANATEE AIRPORT AUTHORITY AIR CARRIER INCENTIVE PROGRAM, funded from unrestricted funds in the amount of $750,000 dollars for the promotion of additional domestic and international air service at the Sarasota Bradenton International Airport; It is furthermore recommended that the Public Hearing requirement contained in the Authority By-Laws is waived in this instance."
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"text": "NOW, THEREFORE, BE IT RESOLVED that the Authority hereby extends and updates Resolution 2017-09-2019-02 and 2019-02-2020-07 until January 28, 2021 October 18, 2022, offering airline marketing and/or support funds as outlined in the attached Sarasota Manatee Airport Authority (SMAA) Air Carrier Incentive Program (ACIP) dated January 28, 2019 October 19, 2020."
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7 · LIST
8
9
10
11
12
13 · HEADING
14 · CAPTION
15 · TABLE
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
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43
44 · TEXT
45
46
47 · TEXT
48
49 · CAPTION
50
51
52 · TABLE
53
54
55
56
57
58
59
60
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62
63 · FOOTNOTE
64
65 · FOOTER
Page 4 JSON
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"text": "[p5.11.1] International is defined as any international destination greater than 1,000 nautical miles from SRQ not including Canada",
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"text": "[p5.12.1] The 2 yr./2 season marketing dollar incentives are for new routes currently not operated by incumbents, otherwise the incentive is reduced to 1 yr./1 season",
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"text": "The Authority will set an annual cap on the marketing funds. The Authority may prorate the marketing funds in the event that more than one air carrier/operator applies for the same destination."
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"text": "WHEREAS, the Sarasota Manatee Airport Authority (the \"Authority\") is a body politic and corporate created by Chapter 2003-309, Laws of Florida, an amendment; and"
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"text": "WHEREAS, it has been demonstrated through survey research that each additional domestic passenger spends an average of $21.22 per visit to the Airport; and"
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"text": "WHEREAS, each additional enplaned passenger provides $4.50 in Passenger Facility Charge revenue and incremental increases in Federal Airport Improvement Program entitlement funds based upon the statutory formula."
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"text": "NOW, THEREFORE, BE IT RESOLVED that the Authority hereby extends and updates Resolution 2019-02 and 2020-07 until October 18, 2022, offering airline marketing and/or support funds as outlined in the attached Sarasota Manatee Airport Authority (SMAA) Air Carrier Incentive Program (ACIP) dated October 19, 2020."
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"text": "BE IT FURTHER RESOLVED this resolution shall supplement Resolutions No. 2019-02 and any successor resolution establishing air carrier incentives at the Airport."
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"text": "PASSED AND ADOPTED this 19th day of October 2020."
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"text": "Kristin Incrocci, Chairman"
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"text": "“In the 2 yr./2 season marketing dollar incentives are for new routes currently not operated by incumbents, otherwise the incentive is reduced to 1 yr./1 season”"
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"text": "Marketing funds may be used for advertising campaigns, radio, direct mail, internet marketing or other agreed upon promotions. The name \"Sarasota Bradenton International Airport\" or \"SRQ\" must be prominently mentioned in the form of media selected for the promotion."
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"text": "[p10.14.1] International is defined as any international destination greater than 1,000 nautical miles from SRQ not including Canada",
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Page 11
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1 · TEXT
2 · FOOTER
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