1.1 Licensing Objectives ..... 5 1.2 Requirement for a Statement of Principles ..... 5 2.1 Gambling Participation Trends ..... 6 2.1.1 Overall Participation ..... 6 2.1.2 Demographic Patterns ..... 6 2.2 Popular Gambling Activities ..... 7 2.3 Motivations for Gambling ..... 7 2.4 Gambling-Related Risks and Harm ..... 7 2.4.1 Problem Gambling Severity Index (PGSI) Scores ..... 7 2.4.2 Risks by Product Type ..... 8 2.5 Conclusions – National Gambling Context ..... 8 3.1 Location and Administrative Context ..... 9 Figure 3.1a – Map showing the ward boundaries in the City of Norwich ..... 10 3.2 Population Overview ..... 10 3.4 Age Structure ..... 10 3.5 Ethnicity ..... 11 3.6 Religion ..... 11 3.7 Households and Housing ..... 11 3.8 Economic and Demographic Trends (Norwich City Council, 2024; CT Data Haven, 2025) ..... 12 3.9 Norwich Summary ..... 12 4.1 Young People ..... 12 4.1.1 Local Context ..... 13 4.2 People from Ethnic Minority Backgrounds ..... 13 4.2.1 Local Context ..... 13 4.3 People Living in Deprived Areas ..... 14 4.3.1 Local Context ..... 14 4.4 Crime, Disorder and Gambling ..... 14 4.4.1 Local Context ..... 14 4.4.2 What Applicants Are Expected to Demonstrate ..... Error! Bookmark not defined. 4.5 People with Substance Use Issues ..... 14