3. Ealing music city strategy

Develop a coordinated roadmap to guide future investment in the music ecosystem

Why is it needed?

Ealing's music heritage has significantly shaped its cultural landscape. From the legendary Ealing Club to the home of Marshall amplifiers, Ealing has produced iconic musicians including The Who, Dusty Springfield, Kirsty McColl, The Rolling Stones and Queen and pivotal moments in music history.

Ealing has potential to harness the social and economic benefits of its music heritage and current ecosystem. Cities around the world are assigning importance to these advantages and working with their music communities to consolidate and accelerate the growth of the music economy.

For Ealing, this would require coordinated strategic action to guide investment in new venues and initiatives and to raise the external profile of Ealing's music heritage. The protection and promotion of small venues across the current music landscape will also be important to ensure efforts are joined-up across the borough to support local talent and respond directly to current industry trends. The result could be an established pipeline for new venues and initiatives which would drive footfall and spending in town centres, grow industry jobs, attract talent and promote music tourism.

Next steps

Key first moves include:

• –Establish networks with local music stakeholders so that they can be effectively engaged and mobilised to contribute to the strategy.
• –Determine the budget, resources and potential funding sources required to develop and implement the strategy effectively. This might involve seeking partnerships with businesses, cultural organisations, or seeking grants.
• –Engage experts to develop music strategy in cooperation with relevant council teams and with robust sector engagement.

Alignment with guiding principles

1. 1. Create a network of cultural venues and facilities that are easy to reach, affordable and accessible for local people.

2. 2. Encourage bottom up, grass-roots cultural activities that address hyper-local needs.

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3. 3. Adapt industrial, empty or under-used spaces and buildings for cultural uses, including artists' studios, pop-up shops, exhibition venues and cultural event locations.

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4. 4. Utilise the existing and developing transportation network to connect Ealing with West London and beyond.

5. 5. Embrace digital transformation to build a more inclusive and innovative cultural sector.

Location

Borough-wide

Council teams

Regeneration, Strategic Property, Arts and Culture, Major Projects, Licensing

We Made That

Ealing Cultural Infrastructure Plan