The diversity of Ealing's seven towns means that a varied and locally responsive approach to culture must drive infrastructure provision. Across the borough, current audiences span from culturally low-engaged, health poor residents who need access to opportunities to connect and engage close to home, to high earning young professionals interested in new experiences.

Recognising the varying cultural preferences and requirements across Ealing's seven towns is essential for cultural infrastructure planning. A tailored approach to current and future audiences ensures that the borough's residents have access to the cultural amenities that resonate most with their unique identities, lifestyles, access needs and priorities.

The diversity across Ealing's seven towns means that a local approach to culture must drive infrastructure provision. Across the borough, current audiences span from culturally low-engaged, health poor residents who need access to opportunities to connect and engage close to home, to high earning young professionals interested in eclectic experiences.

Based on the demographic profiles of each of Ealing’s seven towns (see evidence base for more detail), three categories of need have been identified for Ealing residents. Audience engagement data for Ealing has been mapped across these provision categories. Of course, Ealing’s evolving demographic profiles and future development landscape significantly impact the borough’s requirements for cultural infrastructure. As the population changes and expands, the demand for cultural amenities and facilities is likely to transform.

Snapshots from the audience evidence follow. A depiction of the relationship between audience profiles and interventions is overleaf.

40% of Acton's jobs are low-paid. This is much higher than London average.

£45k is the average annual earning in Ealing town, the highest of all seven towns.

41.3 is the average age in Hanwell. The town has the oldest population, which has experienced the highest recent decline.

23% of Greenford residents are under the age of 15.

35 is the average age in Northolt. Northolt has the youngest population of the seven towns.

17% of Perivale residents have no qualifications. This is well above Ealing average of 7%.

90% of Southall residents belong to an ethnic minority group, making Southall the most diverse town.