• –Attracting and retaining talent, trade and investment (economically active population, qualifications and education, occupational profile);
• –Engaging communities with new ideas and agendas (age breakdown, disability, ethnicity, sexuality);
• –Connecting communities to the world (year of arrival to the UK, passports held);
• –Changing perceptions of places (existing Arts and Culture team surveys, aggregated online reviews)
• –Stimulating the creative economy (business sectors and employment sectors); and
• –Attracting tourists and visitors (short term rental profiles)

The thematic evidence was combined with a place-specific lens which examined Ealing at three scales: Ealing's role in a West London cluster (Harrow, Hillingdon, Brent, Hammersmith and Fulham, Hounslow), Ealing's performance at a borough-level, and each of Ealing's seven towns (Acton, Greenford, Northolt, Perivale, Ealing, Southall, Hanwell) and their town centres.

Structuring the evidence

To effectively translate evidence into actionable recommendations tailored to the specific needs of Ealing's diverse communities, current and projected demographic data were carefully matched with audience profile categories from the Audience Agency profiles.1

This allowed for an understanding of how culture can meet the distinct needs and opportunities of each of Ealing’s places and was used to shape strategies for three scales of cultural infrastructure, plus a borough-wide approach.

Voices from engagement and from the sector

• –A series of 1:1 interviews with music industry experts, including operators, conducted by Sound Diplomacy

These activities ensured voices and priorities could be captured to shape recommendations.

A selection of voices from this engagement are summarised overleaf.

Throughout the process, Ealing residents and sector representatives were engaged through a pace of structured engagement activities, including:

• –1x ‘Co-Lab’ event which invited local creative changemakers to discuss what infrastructure is needed across the borough and where it is needed
• –A series of 1:1 interviews with key stakeholders in the film industry, conducted by Tom Fleming Creative Consultancy

1 The Audience Agency. (n.d.). Experience Seekers Profiles. [Online] Available at: https://www.theaudienceagency.org/audience-spectrum/profiles – A series of 1:1 interviews with music industry experts, including operators, conducted by Sound Diplomacy

We Made That

Ealing Cultural Infrastructure Plan