Our communications will support the delivery of a quality fire and rescue service by proactively engaging with and listening to, our communities, partners, and workforce. Through clear, honest and transparent communication, we will help shape positive perceptions, culture and behaviours. We will build trust, collaboration and pride by sharing the right information with the right people, in ways that are timely, accessible and easy to understand.

Communications and engagement will support the Service to achieve its mission, vision and CRMP aims and objectives by effective and targeted communications. We will:

  • Warn and inform the public in the event of an emergency.
  • Promote a positive culture and equality, diversity, and inclusion including delivery of the 2024 Independent Review recommendations.
  • Support recruitment, retention and development needs of the Service.
  • Provide the workforce with tools and training they need to effectively communicate with their local communities and colleagues and support them in being visible and accessible.
  • Support prevention and preparedness through supporting new ways of working, deliver data led prevention campaigns and respond to emerging risk such as wildfire.
  • Support the workforce with the sustainability and digital change through clear communications and engagement.
  • Support the delivery of transformation programme and support the visibility and focus of the fire leadership team.
  • End to end support for consultations, from planning and engagement through to analysis and reporting.
  • Improve our workforce engagement and develop our two-way communications recognising where their input has added value.