will be examined through real-world case studies. Prerequisites: JOU 204. Credit: 3 semester hours.

JOU 308: Media Advertising and Sales. An introduction to the fundamentals of measuring, buying, and selling advertising space. This course will also cover techniques for selling commercials in a range of media, including print, broadcast, digital, and outdoor formats. Includes the basics of message design, market analysis, and demographic targeting. Prerequisites: JOU 225 or JOU 366. Credit: 3 semester hours.

JOU 322: Introduction to Digital Photojournalism. This is an introductory course in photojournalism utilizing digital cameras and production in a Macintosh environment. Credit: 3 semester hours.

JOU 333: Radio-Television News and Special Programs. Writing news for electronic dissemination. Students learn how to gather, write, and visualize news for radio or television. Prerequisite: JOU 225. Credit: 3 semester hours.

JOU 361: Journalism II. Students will be taught to gather, analyze, organize and communicate information concisely, accurately, quickly and understandably for newspapers, the electronic media and other informational outlets. Prerequisite: JOU 204. Credit: 3 semester hours.

JOU 362: News Editing. Practice in evaluating the quality and effectiveness of a news story and in editing news copy for correct grammar and Associated Press style. Prerequisites: JOU 361 or consent of instructor. Credit: 3 semester hours.

JOU 363: Magazine and Features Writing. This course provides instruction and practical experience in researching, writing, and marketing feature articles for print or online magazine publication. Prerequisite: JOU 361. Credit: 3 semester hours.

JOU 364: Desktop/Web Publishing. Instruction in using desktop publishing programs to produce newsletters and flyers and using HTML editor programs and FTP clients to publish materials on the Internet. Prerequisites: JOU 361 and ART 307 or consent of instructor. Credit: 3 semester hours.

JOU 365: Advanced Public Affairs Reporting. Intense study of and reporting about public agencies, specifically local, state, and federal governmental agencies. Credit: 3 semester hours.

JOU 366: Seminar in Public Relations. Intense study of the principles and practices of public relations. Prerequisites: JOU 361 and JOU 362 or instructor's permission. Credit: 3 semester hours. to use them as tools of broadcast journalism. Prerequisite: JOU 361 or instructor's consent. Credit: 3 semester hours.

JOU 367: Television and Radio Production. Teaches basic skills for television and radio production, and how JOU 368: Community Journalism (Print Version). Study of small town and rural newspapers, their unique service function, and the particular economic and community development issues facing their audiences. Prerequisite: JOU 361. Credit: 3 semester hours.

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to use them as tools of broadcast journalism. Prerequisite: JOU 361 or instructor's consent. Credit: 3 semester hours.

JOU 368: Community Journalism (Print Version). Study of small town and rural newspapers, their unique service function, and the particular economic and community development issues facing their audiences. Prerequisite: JOU 361. Credit: 3 semester hours.

JOU 369: Community Journalism (Broadcast Version). Study of local broadcast news media, their unique service functions, and the particular economic and community issues facing their audiences. Prerequisites: JOU 367 or Instructor's Consent. Credit: 3 semester hours.

JOU 370: Public Relations Campaigns. Study of PR case studies leading to practical experience in a real PR campaign for a rural, corporate or non-profit environment. Prerequisite: JOU 366 or instructor's consent. Credit: 3 semester hours.

JOU 371: Public Events Planning. Study of cases leading to the development of a special event for an organization associated with rural, corporate or non-profit environment. Prerequisite: JOU 366 or instructor's consent. Credit: 3 semester hours.

JOU 372: Television & Radio Production II. Advanced course for television and radio broadcasting. This course is designed to provide advanced broadcast journalism students with hands-on training in production, writing and editing for radio and television. Prerequisite: JOU 367. Credit: 3 semester hours.

JOU 373: Broadcast Announcing. This course provides hands-on instruction in writing and reading scripts for television and radio. Students are exposed to different types of broadcast announcing including anchoring for news, music and video, and play-by-play sports announcing. Prerequisite: JOU 367 or SPE 200. Credit: 3 semester hours.

JOU 375: Advertising Seminar. An in-depth exploration of advertising across various media platforms, including print broadcast, outdoor, and online (including social media).

Students will get hands-on practice in the agency/production side of advertising theory, using creative practices to design strategies messages. In addition, historical, social and ethical dimensions of advertising will be explored. Prerequisite: JOU 204 or consent of instructor. Credit: 3 semester hours.

JOU 400: Radio-Television Audiences and Programming. Provides opportunities for the student to become familiar with the techniques of creating programs, program schedules, demographic analyses,