as will the associated course prerequisites. The student is advised to check with the School of Business or his/her adviser on this offering. Prerequisite: MIS 360 or MIS 460 or consent of instructor. Credit: 3 semester hours.
MIS 499. Independent Study in MIS. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member. Prerequisite: Senior classification and consent of the chairperson. Credit: 3 semester hours.
MKT 301: Principles of Marketing. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes. Prerequisite: ACC 201, BUA 204 and ECO 201, all with grades of C or better. Credit: 3 semester hours.
MKT 310: Personal Selling. This course provides a detailed introduction to personal selling. It explores important topics such as ethical issues in selling, the buying process, relationship building, adaptive selling, the personal selling process, and territory management, among others. Prerequisite: MKT 301. Credit: 3 semester hours.
MKT 315: Retailing Management. This course provides a detailed introduction to retailing management. It explores important topics such as types of retailers, retailing strategies, merchandise management, and store management, among others. Prerequisite: MKT 301. Credit: 3 semester hours.
MKT 320: Marketing Communications. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling. Prerequisites: MGT 301 and MKT 301. Credit: 3 semester hours.
MKT 325: Internet Marketing. This course provides comprehensive coverage of the rapidly changing field of Internet marketing. It relies on marketing theory when appropriate and introduces conceptual frameworks and real world examples to facilitate student understanding of Internet marketing issues. It emphasizes that a key challenge facing marketers today is how to best integrate the Internet into their strategies and media plans. This course is necessary in order for future marketing managers to function effectively in the real world. Prerequisites: MKT 301. Credit: 3 semester hours.
MKT 410: Marketing Communications. Prerequisites: MGT 301 and MKT 301. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling. Credit: 3 semester hours.
MKT 420: Marketing Management Prerequisites: MGT 301 and MKT 301. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies. Credit: 3 semester hours.
MKT 430: Marketing Research. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing. Prerequisites: BUA 320, MGT 301, and MKT 301. Credit: 3 semester hours.
MKT 440: Consumer Behavior. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies. Prerequisite: MGT 301 and MKT 301. Credit: 3 semester hours.