Total 15

Total 12

Marketing Track

The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.

Mission

Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:

• Understand basic marketing principles and apply them effectively in their professional lives;
• Design and manage programs that create and deliver the organization's products and services to its various markets; and
• Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.

Career Opportunities

Students who successfully complete the marketing track may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the M.B.A. (Master's of Business Administration).

Bachelor of Arts in Business Administration Marketing Track 120 credit hours

2021-2022 KSU UNDERGRADUATE CATALOG