Business Administration: Marketing Specialization Curriculum Ladder with General Core Requirements (120 credits, 42 hours Liberal Arts Core)
Fall First Year with General Core Requirements (120 credits, 42 hours Liberal Arts Core)
Spring First Year
BUA 101 Computer Applications in Business 3 ECO 201 Principles of Economics I 3
BUA 102 Leadership and Development I 1 ENG 102 English Composition II 3
ENG 101 English Composition I 4 SPE 103 Interpersonal Communications 3
MAT 115 College Algebra 3 BIO 101 or CHE 109 3
HED 221 Health Education 2 Foreign Language II 3
Foreign Language I 3
Fall Sophomore Year 16 15
Spring Sophomore Year
ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3
ECO 202 Principles of Economics II 3 FIN 305 Personal Finance 3
BUA 202 Leadership and Development II 1 IGS 201 Convergent Traditions from Late Antiquity to the Renaissance 3
IGS 200 BUA 204 or ENG 216 3 ENG 211 Introduction to Literature 3
The Ancient World 3 PHE XXX PHE Elective 1
Natural Sciences Elective 3 PSY 200 or SOC 203 3
Spring Junior Year
BUA 380 Leadership and Business Ethics 3 BUA 320 Business Statistics 3
MGT 301 Principles of Management 3 BUA 321 Legal Environment 3
Advised Elective 3 MKT 310 Personal Selling 3
MIS 300 Management Information Systems 3 MGT 352 Supply Chain Management 3
Fall Junior Year 16 16
MKT 301 Principles of Marketing 3 BUA 370 Global Business Issues 3
Fall Senior Year 15 15
Spring Senior Year
ECO 321 Quantitative Methods of Decision Making 3 MGT 490 Strategic Management 3
MKT 315 Retailing Management 3 MKT 430 Marketing Research 3
FIN 330 Corporate Finance 3 BUA 402 Senior Seminar 1
MKT 320 Marketing Communications 3 MKT 325 Electronic Commerce 3
MKT 440 Consumer Behavior 3 MKT 490 Strategic Marketing Management 3
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