• MIS 303: Business Database Systems MIS 320: Introduction to ERP & Business Processes MIS 360: Advanced Mgmt Information Systems MIS 370: Electronic Commerce MIS 410: Internet Application Development MIS Electives (6 hours) * * Choose from: MIS 420, MIS 430, MIS 470 and MIS 475

MARKETING SPECIALIZATION

The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.

Mission

Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:

• Understand basic marketing principles and apply them effectively in their professional lives;
• Design and manage programs that create and deliver the organization's products and services to its various markets; and
• Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.

Career Opportunities

Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.

MINOR PROGRAMS

Minor in Accounting—18 Semester Hours

Students electing a minor in Accounting should complete the following course sequence:

Number Course Title

ACC1 *Elective

199