MIS 303: Business Database Systems
MIS 320: Introduction to ERP & Business Processes
MIS 360: Advanced Mgmt Information Systems
MIS 370: Electronic Commerce
MIS 410: Internet Application Development
MIS Electives (6 hours) *
* Choose from: MIS 420, MIS 430, MIS 470 and MIS 475
The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.
Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:
Understand basic marketing principles and apply them effectively in their professional lives;
Design and manage programs that create and deliver the organization's products and services to its various markets; and
Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.
Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
| Professional Courses for Marketing Specialization—24 Semester Hours |
| MGT 352: | Supply Chain Management | MKT 325: | Internet Marketing |
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| MKT 310: | Personal Selling | MKT 430: | Marketing Research |
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| MKT 315: | Retailing Management | MKT 440: | Consumer Behavior |
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| MKT 320: | Marketing Communications | MKT 490: | Strategic Market Management |
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Students electing a minor in Accounting should complete the following course sequence:
Number Course Title
| ACC 201 | Principles of Accounting I |
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| ACC 202 | Principles of Accounting II |
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| ACC 301 | Intermediate Accounting I |
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| ACC 302 | Intermediate Accounting II |
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ACC1 *Elective
199