3
A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, market segmentation, targeting, and product positioning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies.
3
A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions.
3
An in depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance of using this knowledge to develop more effective marketing strategies and tactics.
3
A detailed study of the unique characteristics and challenges associated with the marketing of services. Basic concepts such as intangibility, inseparability, variability, and perishability are introduced and discussed, and emphasis is placed on the implications of these concepts for designing effective marketing strategies for service firms.
(See Army Military Studies)
MUSIC
Music—Applied
Prerequisite: C onsent of instru ctor. One half-hour private lesson each week in primary or secondary performance areas.
MUA 122: Minor Applied II 0.5 Prerequisite: MUA121. A continuation of MUA 121.
Prerequisite: audition required. Pri vate instruction in voice, piano, organ, woodwind, brass, or percussion instruments in the principal area of study. One-hour lesson each week. Performance Class required.
1
Prerequisite: MUA 161. A continuation of MUA 161. Performance Class required.
MUA 221: Minor Applied III 0.5 Prerequisite: MUA 122. A continuation of MUA 122.
MUA 222: Minor Applied IV Prerequisite: MUA 221. A continuation of MUA 221.
0.5
1
Prerequisite: MUA 162. A continuation of MUA 162. Performance Class required.
Prerequisite: MUA 261. A continuation of MUA 261. Performance class required. Must pass the Sophomore Applied Music Proficiency Examination to successfully complete this course.
MUA 321: Minor Applied V 0.5 Prerequisite: MUA 222. A continuation of MUA 222.
MUA 322: Minor Applied VI. 0.5 Prerequisite: MUA 321. A continuation of MUA 321.
MUA 361: Major Applied V/Lab Prerequisite: MUA 262: A continuation of MUA 262. Performance class required.
MUA 362: Major Applied VI/Lab Prerequisite: MUA 361. A continuation of MUA 361. Performance class required.
MUA 421: Minor Applied VII 0.5 Prerequisite: MUA 322. A continuation of MUA 322.
MUA 422: Minor Applied VIII 0.5 Prerequisite: MUA 421. A continuation of MUA 421.
MUA 461: Major Applied VII/Lab 3 Prerequisite: MUA 362. For music performance majors only. A continuation of MUA 362 with advanced standards for literature and performance. Performance class required.
MUA 462: Major Applied VIII/Lab 4 Prerequisite: MUA 461. For music performance majors only. A con tinuation of MUA 461 with a dvanced standards for literature and performance. Performance class required.
Open to non-music majors. A study of the fundamentals of piano playing to aid music students in preparing for the successful completion of the Piano Placement Examination.
MUC 111: Class Piano II Prerequisite: MUC 110. A continuation of MUC 110.
MUC 209: Jazz Improvisation
Open to non-music majors. Class instruction in the development of individual jazz improvisational technique. May be repeated three times for credit.
MUC 210: Class Piano III Prerequisite: MUC 111. A continuation of MUC 111.
MUC 211: Class Piano IV 1 Prerequisite: MUC 210. A continuation of MUC 210.