• MIS/MGT 303: Business Database Systems 3 MKT 410: Marketing Communications

MIS/MGT 360: Advanced Management

  • Information Systems 3 MKT 420: Strategic Marketing Management
  • economic, s ocial an d bus iness i ssues related t o e- commerce. MKT 440: Consumer Behavior

  • MIS 497: Topics in Information Systems 3 Management
  • computing, new app roaches to information systems develop- MKT 480: Marketing Internship
  • his/her adviser on this offering. MKT 499. Independent Study in Marketing
  • in an increasingly competitive business environment. MKT 510: Marketing Communications

MARKETING

MKT 301: Principles of Marketing

Prerequisite(s): ECO 202 or ECO 201 and consent of instructor. Study of the movement of goods from producers to consumers and examination of the marketing process, marketing institutions, channels of distribution, and policy considerations.

KSU CATALOGUE, 2005–2007

  • MKT 430: Marketing Research

3

  • MKT/MIS 450: Electronic Commerce

MKT 470/MGT 470: International Business

A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives.