MIS/MKT 450: Electronic Commerce

3

• Prerequisite: MGT 301, MKT 301, MIS 360 or con- Information Systems (MIS)
• and techniques of Internet business applications de- MKT 301: Principles of Marketing
• consent of chairperson. Off-campus on-the-job em- MKT 410: Marketing Communications
• structor. This course addresses topics of current in- MKT 420: Strategic Marketing Management
• ics. Specific topics may vary in different semesters, as MKT 430: Marketing Research
• Prerequisite: Senior classification and consent of the MKT 440: Consumer Behavior

This course introduces a variety of issues relating to managing information systems and strategic role of information technology in enabling an organization to gain and maintain competitive advantage. It addresses both behavioral and technical issues and uses case studies as a means of exploring a number of decision situations in organizations. All issues are considered from the managerial perspective.

• managing information systems and strategic role of MKT/MIS 450: Electronic Commerce

Prerequisite: MGT 301, MKT 301, MIS 360 or consent of instructor. This course examines integration of technology and commercial practices for doing business on the Internet. The course will explore key concepts, models, tools, and applications as well as legal, economic, social and business issues related to e-commerce

KSU CATALOGUE, 2011-2012 247