The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.
Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas.
Graduates should be able to:
□ Understand basic marketing principles and apply them effectively in their professional lives;
□ Design and manage programs that create and deliver the organization’s products and services to its various markets;
□ Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills.
Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
ACC 300: Managerial Accounting
MGT 452: Transportation and Business Logistics
MKT 410: Marketing Communications
MKT 420: Strategic Marketing Management
MKT 430: Marketing Research
MKT 440: Consumer Behavior
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