MKT 440: Consumer Behavior. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies. Prerequisite: MGT 301 and MKT 301. CREDIT: THREE SEMESTER HOURS.

MKT 470/MGT 470: International Business Management. A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies. Prerequisites: MGT 301, MKT 301. CREDIT: THREE SEMESTER HOURS.

MKT 480: Marketing Internship. Off-campus on-the-job employment related to the discipline of marketing. Prerequisite: MKT 301 and junior or senior status and consent of chairperson. CREDIT: THREE SEMESTER HOURS.

MKT 490: Strategic Marketing Management. A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies. Prerequisites: MGT 301 and MKT 301. CREDIT: THREE SEMESTER HOURS.

MKT 499. Independent Study in Marketing. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member. Prerequisite: Senior classification and consent of the chairperson. CREDIT: THREE SEMESTER HOURS.

MKT 510: Marketing Communications. A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives. CREDIT: THREE SEMESTER HOURS.

MKT 520: Strategic Marketing Management. A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, market segmentation, targeting, and product positioning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies. CREDIT: THREE SEMESTER HOURS.

MKT 530: Marketing Research. A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions. CREDIT: THREE SEMESTER HOURS.

MKT 540: Consumer Behavior. An in-depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance of using this knowledge to develop more effective marketing strategies and tactics. CREDIT: THREE SEMESTER HOURS.

406