or his/her adviser on this offering. Prerequisite: MIS 360 or MIS 460 or consent of instructor. CREDIT: THREE SEMESTER HOURS.

MIS 499. Independent Study in MIS. Research and in-depth study of a particular marketing concept or problem under the direction of a faculty member. Prerequisite: Senior classification and consent of the chairperson. CREDIT: THREE SEMESTER HOURS.

MIS 510: Management Information Systems. This course introduces a variety of issues relating to managing information systems and strategic role of information technology in enabling an organization to gain and maintain competitive advantage. It addresses both behavioral and technical issues and uses case studies as a means of exploring a number of decision situations in organizations. All issues are considered from the managerial perspective. CREDIT: THREE SEMESTER HOURS.

MIS 597: Contemporary Topics in Management Information Systems (MIS). An exploration of contemporary topics in management information systems. May be repeated up the three times for different topics. Examples topics include: strategic management of technological innovation, customer relationship management system, global information systems, business intelligence and knowledge management or other emerging or relevant special topics. CREDIT: THREE SEMESTER HOURS.

MKT 301: Principles of Marketing. A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers' needs through the development of effective marketing mixes. Prerequisite: ACC 201, BUA 204 and ECO 201, all with grades of C or better. CREDIT: THREE SEMESTER HOURS.

MKT 320: Marketing Communications. A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling. Prerequisites: MGT 301 and MKT 301. CREDIT: THREE SEMESTER HOURS.

MKT 325: Internet Marketing. This course provides comprehensive coverage of the rapidly changing field of Internet marketing. It relies on marketing theory when appropriate and introduces conceptual frameworks and real-world examples to facilitate student understanding of Internet marketing issues. It emphasizes that a key challenge facing marketers today is how to best integrate the Internet into their strategies and media plans. This course is necessary in order for future marketing managers to function effectively in the real world. Prerequisites: MKT 301. CREDIT: THREE SEMESTER HOURS.

MKT 430: Marketing Research. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing. Prerequisites: BUA 320, MGT 301, and MKT 301. CREDIT: THREE SEMESTER HOURS.

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