want to pursue graduate work in business or related areas. Graduates should be able to:

• Understand basic marketing principles and apply them effectively in their professional lives;
• Design and manage programs that create and deliver the organization's products and services to its various markets; and
• Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.

Career Opportunities

Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.

Professional Courses for Marketing Specialization—24 Semester Hours

MINOR PROGRAMS

Minor in Accounting—18 Semester Hours

Students electing a minor in Accounting should complete the following course sequence:

Number Course Title

ECO 202 Principles of Economics II

1 May be selected from courses with ACC prefix, excluding ACC 300.

Minor in Business (non-majors only)—24 Semester Hours

Students electing a minor in Business should complete the following course sequence:

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