want to pursue graduate work in business or related areas. Graduates should be able to:
Understand basic marketing principles and apply them effectively in their professional lives;
Design and manage programs that create and deliver the organization's products and services to its various markets; and
Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.
Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
| MGT 352: | Supply Chain Management | MKT 325: | Internet Marketing |
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| MKT 310: | Personal Selling | MKT 430: | Marketing Research |
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| MKT 315: | Retailing Management | MKT 440: | Consumer Behavior |
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| MKT 320: | Marketing Communications | MKT 490: | Strategic Market Management |
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Students electing a minor in Accounting should complete the following course sequence:
| ACC 201 | Principles of Accounting I |
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| ACC 202 | Principles of Accounting II |
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| ACC 301 | Intermediate Accounting I |
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| ACC 302 | Intermediate Accounting II |
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| ACC1 | *Elective |
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| FCO 200 | 2013 of Economics II |
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ECO 202 Principles of Economics II
1 May be selected from courses with ACC prefix, excluding ACC 300.
Students electing a minor in Business should complete the following course sequence:
| Courses | Course Title |
|---|
| ACC 201 | Principles of Accounting I |
|---|
| ACC 202 | Principles of Accounting II |
|---|
| BUA 101 | Computer Applications in Business |
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| BUA 204 | Business Communications OR |
|---|
| ENG 216 | Technical Writing |
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| ECO 2022 | Principles of Economics II |
|---|
| T 301 | Principles of Management |
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