KSU_Catalogue_2010-2011.pdf — PaddleOCR-VL (Baidu)

MIS 499. Independent Study in MIS 3 MKT/MIS 450: Electronic Commerce
technology in enabling an organization to gain and maintain Management
Information Systems (MIS) 3 MKT 480: Marketing Internship
tionship management system, global information systems, MKT 499. Independent Study in Marketing
MKT 301: Principles of Marketing 3 MKT 510: Marketing Communications

MKT 410: Marketing Communications 3

Prerequisites: MGT 301 and MKT 301. A study of market- MKT 520: Strategic Marketing Management
MKT 530: Marketing Research

A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions.

MKT 430: Marketing Research

3

Prerequisites: BUA 320, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing.

MKT 440: Consumer Behavior

Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies.