Mission
Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas.
Graduates should be able to:
Understand basic marketing principles and apply them effectively in their professional lives;
Design and manage programs that create and deliver the organization’s products and services to its various markets;
Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills.
Career Opportunities
Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
Professional Courses for Marketing
Specialization—18 credit hours
ACC 300: Managerial Accounting MGT 452: Transportation and Business Logistics MKT 410: Marketing Communications MKT 420: Strategic Marketing Management MKT 430: Marketing Research MKT 440: Consumer Behavior
MINOR PROGRAMS
Minor in Accounting
Students electing a minor in Accounting should plete the following course sequence:
NumberCourse TitleHours
ACC 201Principles of Accounting I3
ACC 202Principles of Accounting II3
ACC 301Intermediate Accounting I3
ACC 302Intermediate Accounting II3
ACC1Elective3
ECO 202Principles of Economics II3
18
1 May be selected from courses with ACC prefix, excluding ACC 300.
Students electing a minor in Economics should complete the following course sequence: Number Course Title Hours BUA 320 Business Statistics 3 ECO 202 Principles of Economics II 3 ECO 301 Microeconomics 3 ECO 302 Macroeconomics 3 Two (2) professional economics or finance electives at the 300- or 400-level. 6 18 Minor in Finance Students electing a minor in Finance should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 FIN 305 Personal Financial Planning 3 FIN 330 Corporate Finance 3 FIN 421 Cases in Financial Management 3 FIN 450 Investment Analysis 3 21 Minor in Management Students electing a minor in Management should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 MGT 301 Principles of Management 3 MGT 433 Human Resources Management 3 MGT 460 Human Behavior in Org. 3 MGT 1 Elective OR
Minor in Business (non-majors only)
Students electing a minor in Business should comprehend the following course sequence:
NumberCourse TitleHours
ACC 201Principles of Accounting I3
ACC 202Principles of Accounting II3
BUA 101Computer Applications in Business3
BUA 204Business Communications OR
ENG 216Technical Writing3
*ECO 202Principles of Economics II3
MGT 301Principles of Management3
MKT 301Principles of Marketing3
*ECO 201, Principles of Economics I, should be taken instead of ECO 200 a part of the Liberal Studies requirement.
Minor in Economics
KSU CATALOGUE, 2010-2011
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