or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the M.B.A. (Master's of Business Administration) and the Ph.D. with a major in marketing or other management disciplines.
Track Courses - Marketing - 24 credit hours
MGT 352 Supply Chain Management (3 cr. hr.) MKT 310 Personal Selling (3 cr. hr.) MKT 315 Retailing Management (3 cr. hr.) MKT 325 Electronic Marketing (3 cr. hr.)
MKT 430 Marketing Research (3 cr. hr.) MKT 440 Consumer Behavior (3 cr. hr.) MKT 490 Strategic Marketing Management (3 cr. hr.) MGT 352 Supply Chain Management (3 cr. hr.)
** Professional Elective must be Internship, International Experience in Business or ACC, ECO, FIN, MGT, MIS, MKT, SCM course at the 300 level or higher ***Management Elective must be MGT or SCM course at 300 level or higher
Minor
Accounting 18 credits
Minor
Economics 18 credits
Students electing a minor in economics should complete the following course sequence: BUA 320; ECO 202, 301, 302; and six hours of 300/400-level professional ECO or FIN electives.
Minor
Management 21 credits
Students electing a minor in management should complete the following course sequence: ACC 201, 202; ECO 202; MGT 301, 433, 460; and PSY 402 or any MGT elective.
Minor
Marketing 21 credits
Students electing a minor in marketing should complete the following course sequence: ACC 201, 202; ECO 202; MKT 301, 320, 440, and 490.