specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
Specialization—24 credit hours
MGT 352: Supply Chain Management
MKT 310: Personal Selling
MKT 315: Retailing Management
MKT 320: Marketing Communications
MKT 325: Internet Marketing
MKT 430: Marketing Research
MKT 440: Consumer Behavior
MKT 490: Strategic Marketing Management
Minor in Accounting ECO 202 Principles of Economics II
Students electing a minor in Accounting should ECO 301 Microeconomics
complete the following course sequence: ECO 302 Macroeconomics
Number Course Title Hours the 300- or 400-level.
ACC 201 Principles of Accounting I 3
Number Course Title Proofs
ACC 201 Principles of Accounting I 3
ACC 202 Principles of Accounting II 3
ACC 301 Intermediate Accounting I 3
ACC 302 Intermediate Accounting II 3
ACC1 Elective 3
ECO 202 Principles of Economics II 3 18
1 May be selected from courses with ACC prefix, excluding ACC 300.
Students electing a minor in Business should complete the following course sequence:
ACC 201 Principles of Accounting I 3
ACC 202 Principles of Accounting II 3
BUA 101 Computer Applications
in Business 3
BUA 204 Business Communications OR
ENG 216 Technical Writing 3
*ECO 202 Principles of Economics II 3
MGT 301 Principles of Management 3
MKT 301 Principles of Marketing 3/21
*ECO 201, Principles of Economics I, should be taken instead of ECO 200 as part of the Liberal Studies requirement.
Students electing a minor in Economics should complete the following course sequence:
Number Course Title Hours
BUA 320 Business Statistics 3
KSU CATALOGUE 2012-2013
129