MARKETING MKT 499. Independent Study in Marketing
of satisfying customers’ needs through the development of MKT 510: Marketing Communications
MKT 520: Strategic Marketing Management
search designs, sampling methods, data collection and anal- MKT 530: Marketing Research
tors for marketing strategies. MKT 540: Consumer Behavior
ness issues related to e-commerce MKT 560: Marketing of Services
A detailed study of the unique characteristics and challenges associated with the marketing of services. Basic concepts such as intangibility, inseparability, variability, and perishability are introduced and discussed, and emphasis is placed on the implications of these concepts for designing effective marketing strategies for service firms.
Prerequisites: MGT 301, MKT 301. A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies.
(See Army Military Studies)
Prerequisite: MKT 301 and junior or senior status and consent of chairperson. Off-campus on-the-job employment related to the discipline of marketing.