Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas.
Graduates should be able to:
Understand basic marketing principles and apply them effectively in their professional lives;
Design and manage programs that create and deliver the organization's products and services to its various markets;
Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills.
Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.
Specialization—18 credit hours
ACC 300: Managerial Accounting
MGT 452: Transportation and Business Logistics
MKT 410: Marketing Communications
MKT 420: Strategic Marketing Management
MKT 430: Marketing Research
MKT 440: Consumer Behavior
| Students electing a minor in Accounting should plete the following course sequence: | ||
| Number | Course Title | Hours |
|---|---|---|
| ACC 201 | Principles of Accounting I | 3 |
| ACC 202 | Principles of Accounting II | 3 |
| ACC 301 | Intermediate Accounting I | 3 |
| ACC 302 | Intermediate Accounting II | 3 |
| ACC1 | Elective | 3 |
| ECO 202 | Principles of Economics II | 3 |
1 May be selected from courses with ACC prefix, excluding ACC 300.
Students electing a minor in Economics should complete the following course sequence:
Number Course Title Hours BUA 320 Business Statistics 3 ECO 202 Principles of Economics II 3 ECO 301 Microeconomics 3 ECO 302 Macroeconomics 3 Two (2) professional economics or finance electives at the 300- or 400-level. 6 18 Minor in Finance Students electing a minor in Finance should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 FIN 305 Personal Financial Planning 3 FIN 330 Corporate Finance 3 FIN 421 Cases in Financial Management 3 FIN 450 Investment Analysis 3 21 Minor in Management Students electing a minor in Management should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 MGT 301 Principles of Management 3 MGT 433 Human Resources Management 3 MGT 460 Human Behavior in Org. 3 MGT 1 Elective OR PSY 402 Industrial Psychology 3 211May be selected from any course with an MGT prefix.
Students electing a minor in Marketing should complete the following course sequence:
| Number | Course Title | Hours |
|---|---|---|
| ACC 201 | Principles of Accounting I | 3 |
| ACC 202 | Principles of Accounting II | 3 |
| ECO 202 | Principles of Economics II | 3 |
| MKT 301 | Principles of Marketing | 3 |
| MKT 410 | Marketing Communications | 3 |
| MKT 420 | Strategic Marketing Mgt | 3 |
| MKT 440 | Consumer Behavior | 3 |
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