Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas.

Graduates should be able to:

Understand basic marketing principles and apply them effectively in their professional lives;

Design and manage programs that create and deliver the organization's products and services to its various markets;

Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills.

Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.

Specialization—18 credit hours

ACC 300: Managerial Accounting

MGT 452: Transportation and Business Logistics

MKT 410: Marketing Communications

MKT 420: Strategic Marketing Management

MKT 430: Marketing Research

MKT 440: Consumer Behavior

Students electing a minor in Economics should complete the following course sequence:

Number Course Title Hours BUA 320 Business Statistics 3 ECO 202 Principles of Economics II 3 ECO 301 Microeconomics 3 ECO 302 Macroeconomics 3 Two (2) professional economics or finance electives at the 300- or 400-level. 6 18 Minor in Finance Students electing a minor in Finance should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 FIN 305 Personal Financial Planning 3 FIN 330 Corporate Finance 3 FIN 421 Cases in Financial Management 3 FIN 450 Investment Analysis 3 21 Minor in Management Students electing a minor in Management should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 MGT 301 Principles of Management 3 MGT 433 Human Resources Management 3 MGT 460 Human Behavior in Org. 3 MGT 1 Elective OR PSY 402 Industrial Psychology 3 211May be selected from any course with an MGT prefix.

Students electing a minor in Marketing should complete the following course sequence:

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