MIS 497: Topics in Information Systems 3 MKT/MIS 450: Electronic Commerce
or his/her adviser on this offering. Management
competitive advantage. It addresses both behavioral and MKT 499. Independent Study in Marketing
Prerequisites: MGT 301 and MKT 301. A study of market- MKT 520: Strategic Marketing Management
Prerequisites: ECO 312, MGT 301, and MKT 301. A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing.
MKT 480: Marketing Internship
MKT 510: Marketing Communications
MKT 530: Marketing Research
A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions.
Prerequisite: MGT 301 and MKT 301. A study of the factors determining consumers' behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies.