Graduates should be able to:

Understand basic marketing principles and apply them effectively in their professional lives;

Design and manage programs that create and deliver the organization's products and services to its various markets;

Demonstrate analytical, problem-solving, decision-making, communication, quantitative, and information technology skills.

Students who successfully complete the Marketing specialization may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the MBA (Masters of Business Administration), and the Ph.D. with a major in marketing or other management disciplines.

ACC 300: Managerial Accounting MGT 452: Transportation and Business Logistics MKT 410: Marketing Communications MKT 420: Strategic Marketing Management MKT 430: Marketing Research MKT 440: Consumer Behavior

Students electing a minor in Accounting should complete the following course sequence:

1 May be selected from courses with ACC prefix, excluding ACC 300.

Students electing a minor in Economics should complete the following course sequence:

ECO 202 Principles of Economics II 3 ECO 311 Business Statistics I 3 ECO 301 Microeconomics 3 ECO 302 Macroeconomics 3 Two (2) professional economics or finance electives at the 300- or 400-level. 6 18 Minor in Finance Students electing a minor in Finance should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 FIN 305 Personal Financial Planning 3 FIN 330 Corporate Finance 3 FIN 421 Cases in Financial Management 3 FIN 450 Investment Analysis 3 21 Minor in Management Students electing a minor in Management should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 MGT 301 Principles of Management 3 MGT 433 Human Resources Management 3 MGT 460 Human Behavior in Org. 3 MGT 1 Elective OR PSY 402 Industrial Psychology 3 21 May be selected from any course with an MGT prefix Minor in Marketing Students electing a minor in Marketing should complete the following course sequence: Number Course Title Hours ACC 201 Principles of Accounting I 3 ACC 202 Principles of Accounting II 3 ECO 202 Principles of Economics II 3 MKT 301 Principles of Marketing 3 MKT 410 Marketing Communications 3 MKT 420 Strategic Marketing Mgt 3 MKT 440 Consumer Behavior 3 21