Consultation and Registration: Departments or units wishing to start a social media page must first consult with and register the account with the Office of Marketing & Public Relations to ensure adherence to university policy and branding.

Designate Administrators: All official KSU social media accounts must be registered with a KSU email address and must have at least two full-time KSU employees designated as page administrators. The names and contact information for these administrators must be on file with the Office of Marketing & Public Relations.

Student Managers: Students may not serve as primary page administrators but may serve as account managers, provided they abide by the same guidelines required of all administrators.

Strategic Plan: Departments should have a plan for their social media accounts, considering messages, audiences, goals, and a strategy for keeping information current. The Office of Marketing & Public Relations can assist with this planning.

Branding and Logos: All accounts must comply with KSU branding guidelines and use approved KSU logos. The Office of Marketing & Public Relations can provide approved logos and photos.

Link to KSU Website: Whenever possible, social media posts should be brief and link back to content that resides on the official KSU website (www.kysu.edu).

Protect the Institutional Voice: Posts should remain professional in tone and taste. Accounts should be clearly named and branded to represent the specific department or unit, not KSU as a whole.

Strive for Accuracy: All posts should be checked for grammatical errors and factual accuracy. If an error is made, it should be corrected as quickly as possible.

Content Moderation: KSU reserves the right to hide or delete comments or posts from its official social media channels if the content is inaccurate, inappropriate, libelous, or incendiary. Inappropriate comments such as hate speech, personal attacks, profanity, or spam may be removed and/or reported.