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Ambition28 is our bold transformational approach to create the optimum environment in which we can back more ambitious businesses to innovate and scale internationally. It is where collaboration drives innovation, exceptional value is delivered, and our missions thrive. It is not just about change, it is about aspiration, clarity and confidence. It's our vision for Scottish Enterprise in 2028. Four key strategies underpin our Ambition for 2028:

Developing growth partnerships with ambitious companies best able to transform Scotland's economy. The companies we work with will experience personalised, data-driven and seamless engagement with defined and structured pathways to innovate and scale.

With greater budget flexibility and leveraging external funding and driving new income streams, we can do things differently – using data and performance to create new funding and delivery models for mission impact and financial resilience.

The quality of our data, generated across integrated digital platforms allows us to make the right decisions and take full advantage of AI in a safe and fair way. Automation and digitisation means our skilled workforce can devote their time to delivering for companies and partners

Our dynamic, impactful and ambitious culture supports all of our colleagues to perform brilliantly. Building rewarding careers and future skills as part of an organisation that's agile and responsive to Scotland's economic priorities.