Quarter 1 2026 Fireworks Compliance Efforts Pt. 2

The City conducted a six-week public awareness campaign leading into the Fourth of July, combining digital advertising, radio commercials, traffic messaging, transit advertising, and neighborhood outreach to reinforce the City's illegal fireworks enforcement message.

245,600+ Campaign Views

Public outreach was designed to increase awareness before the holiday, encourage reporting, and reinforce the City's enforcement and citation program.

The City used internet advertising between May 22, 2026 to July 12, 2026 yeiled over 245,000 views per day reminding residents that the use of fireworks in the City of Victorville is prohibited.

Outreach by the Numbers

• 475 radio commercials
• 33 social media posts
• 245,600+ views
• 1,468 reactions
• 276 comments
• 536 shares
• 5 electronic traffic message boards placed at key locations
• 24 posters placed in residential areas
• Fireworks campaign messaging displayed on VVTA electronic bus marquees
• Door hangers used at reported or suspected fireworks locations to support deterrence and follow-up patrols

Code Compliance Division