Quarter 1
2026 Fireworks Compliance Efforts Pt. 2
The City conducted a six-week public awareness campaign leading into the Fourth of July, combining digital advertising, radio commercials, traffic messaging, transit advertising, and neighborhood outreach to reinforce the City's illegal fireworks enforcement message.
Public outreach was designed to increase awareness before the holiday, encourage reporting, and reinforce the City's enforcement and citation program.
The City used internet advertising between May 22, 2026 to July 12, 2026 yeiled over 245,000 views per day reminding residents that the use of fireworks in the City of Victorville is prohibited.
475 radio commercials
33 social media posts
245,600+ views
1,468 reactions
276 comments
536 shares
5 electronic traffic message boards placed at key locations
24 posters placed in residential areas
Fireworks campaign messaging displayed on VVTA electronic bus marquees
Door hangers used at reported or suspected fireworks locations to support deterrence and follow-up patrols