6.11 New Product Lines: Follett shall continually expand and introduce new product lines that appeal to students, faculty, staff, alumni, fans, and visitors).

6.12 Pricing Policy - General Merchandise: Follett shall sell all non-book merchandise at competitive prices, providing maximum value to the customer, while allowing for maximum sales and revenues to the University.

6.13 Promotion. Initial and on-going promotions will be the responsibility of Follett.

6.14 Exception to Rights: Follett's rights under the Agreement do not include merchandise and services currently sold or offered elsewhere within the University from time to time by departments, student organizations or through other contract arrangements. The following specific exceptions are cited by the University:

• a)University produced educational materials, which can be made available for distribution or sale through the campus store.
• b)Athletic Department and other sponsored sales of emblematic clothing and other emblematic Merchandise that do not materially impact Store sales
• c)Alumni Association sponsored sales of emblematic clothing and other emblematic merchandise for its members that do not materially impact Store sales.
• d)Special periodic sales on campus in conjunction with University sponsored events on campus, such as lectures, seminars, symposiums, and receptions for artists and authors.
• e)Personal (non-commercial) exchange of educational materials or acquisitions by the University including, but not limited to, library purchases.
• f)The University expressly reserves the right to provide other off-campus vendors with textbook ordering information.

6.15 Exclusivity and Occasional Sales by Campus Groups Follett shall have the exclusive right, free from any alternate source endorsed, licensed or otherwise approved or supported by School (whether on campus, by catalog or through electronic commerce, including hyperlinks to alternate sources) to buy, sell, rent and distribute (including the right to select vendors) merchandise and services traditionally offered in college and university bookstores, including but not limited to, all required course materials (print and digital), clothing (whether or not emblematic), school supplies, desk and dorm accessories, gifts, souvenirs, graduation regalia (sale and rental) and announcements, course-adopted software and paper and electronic custom anthologies, and textbook buybacks. Follett shall also have right of first refusal to fulfill any distance learning instructional and ancillary materials required by School during the term of this Agreement. This Section 6.3 does not prohibit occasional sales by student groups or student government organizations that do not materially impact Store sales. The University shall retain the right to provide retail sales operated directly or through other existing disclosed contracts that pre-date this agreement.

6.16 University grants Follett the right, subject to University's published standards, to use the University's seal, logotype, and associated trademarks and service marks on the Store's Internet site, signage and collateral materials, and stationery, soft goods, notebooks, pens, pencils, decals and other goods traditionally sold in college and university bookstores. University will not grant such rights to any other online or brick-and-mortar retailer on campus during the term of this Agreement. If University changes its name, seal, or logotype with less than one-year written notice to Follett prior to notice to the public, Follett may deduct from any