Participation Numbers: On an annual basis, the National Sporting Goods Association (NSGA) conducts an in-depth study and survey of how Americans spend their leisure time. The data is collected in one year and the report is issued in May of the following year. This information provides the data necessary to overlay the rate of participation onto the Primary and Secondary Service Areas to determine market potential.
B*K takes the national average and combines that with participation percentages of the Primary Service Area based upon age distribution, median income, region and National number. Those four percentages are then averaged together to create a unique participation percentage for the service area. This participation percentage, when applied to the population of the Primary and Secondary Service Areas, then provides an idea of the market potential for a variety of recreation activities.
Table C – Participation Rates in the Primary Service Area
| Indoor Activities | Age | Income | Region | Nation | Average |
|---|---|---|---|---|---|
| Aerobic | 15.9% | 10.6% | 15.7% | 15.8% | 14.5% |
| Basketball | 7.0% | 6.9% | 7.7% | 7.6% | 7.3% |
| Bicycle Riding | 13.2% | 8.4% | 12.7% | 14.6% | 12.2% |
| Billiards/Pool | 6.7% | 6.3% | 6.7% | 7.3% | 6.7% |
| Cheerleading | 1.0% | 0.7% | 1.1% | 1.0% | 0.9% |
| Exercise Walking | 37.3% | 28.6% | 35.9% | 37.3% | 34.8% |
| Exercise w/ Equipment | 17.4% | 11.9% | 17.5% | 19.1% | 16.5% |
| Martial Arts/MMA | 1.7% | 1.2% | 1.9% | 1.7% | 1.6% |
| Pickleball | 3.1% | 1.2% | 3.4% | 2.1% | 2.5% |
| Pilates | 2.1% | 1.4% | 2.2% | 2.0% | 1.9% |
| Running/Jogging | 12.9% | 9.0% | 12.1% | 14.8% | 12.2% |
| Table Tennis/Ping Pong | 3.9% | 2.3% | 6.3% | 4.1% | 4.1% |
| Tennis | 4.5% | 1.5% | 6.8% | 4.7% | 4.4% |
| Volleyball | 3.0% | 2.4% | 3.4% | 3.8% | 3.2% |
| Weight Lifting | 11.7% | 7.9% | 9.9% | 12.7% | 10.6% |
| Workout at Clubs | 9.3% | 5.3% | 8.9% | 9.7% | 8.3% |
| Wrestling | 1.0% | 0.9% | 1.3% | 1.0% | 1.1% |
| Yoga | 9.5% | 6.5% | 9.6% | 10.4% | 9.0% |
Age:
Income: Participation based on the 2024 estimated median household income in the Service Area.
Region: Participation based on regional statistics (Mid-Atlantic).
National: Participation based on national statistics.
Average: Average of the four columns.
Participation based on individuals ages 7 & Up of the Service Area.
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