In addition to analyzing the demographic realities of the service areas, it is possible to project possible participation in recreation and sport activities.
Market Potential Index for Adult Participation: In addition to examining the participation numbers for various outdoor activities through the National Sporting Goods Association, the 2023 Survey and the Spending Potential Index for Entertainment & Recreation, B*K can access information about Sports & Leisure Market Potential. The following information illustrates participation rates for adults in a variety of activities that could be accommodated in a recreation center.
Table A - Market Potential Index (MPI) for Participation in Activities in Primary Service Area
| Adults participated in: | Expected Number of Adults | Percent of Population | MPI |
|---|---|---|---|
| Aerobic | 3,048 | 6.9% | 90 |
| Basketball | 1,995 | 4.5% | 83 |
| Bicycle Riding/Road | 4,997 | 11.4 | 103 |
| Pickleball | 1,197 | 2.7% | 108 |
| Pilates | 1,136 | 2.6% | 94 |
| Ping Pong | 1,600 | 3.6% | 96 |
| Volleyball | 908 | 2.1% | 83 |
| Walking for Exercise | 15,398 | 35% | 107 |
| Weightlifting | 6,385 | 14.5% | 97 |
| Yoga | 4,409 | 10% | 100 |
Expected # of Adults: Number of adults, 18 years of age and older, participating in the activity in the Service Area.
Percent of Population: Percent of the service area that participates in the activity. MPI: Market potential index as compared to the national number of 100.
I table A indicates that the overall propensity for adults to participate in activities is both greater and lesser than the national number of 100, dependent upon the activity. In many cases, when a participation number is lower than the National number, this is due to a lack of facilities or an inability to pay for services and programs.
36 | Page