aware. Residents have a strong sense of community. They volunteer for charities, help fundraise, and recycle.

Rustbelt Traditions (5D) – A large, stable market that is family oriented and values spending time at home. Most have lived, worked and played in the same place for years. Residents like convenience. Budget aware that favors American-made products. Not very physically active spending much of their time watching television and playing games online.

Bright Young Professionals (8C) – This is a large market, primarily located in urban outskirts of large metropolitan areas. These communities are home to young, educated, working professionals. One out of three householders are under the age of 35. Slightly more diverse couples dominate this market, with more renters than homeowners. Household type is primarily couples, married, with above average concentrations of both single-parent and single-person households. There is a significant Hispanic (16.6%) and Black (16.0%) population in this segment. They participate in a variety of sports, including backpacking, basketball, football, bowling, Pilates, weightlifting, and yoga.

Retirement Communities (9E) – Evenly distributed across the country, this group stays up-to-date with the latest news, takes pride in being financially responsible. Enjoys fishing and taking vacations. While some residents enjoy cooking, many would rather dine out. They are health conscious.

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