Table N – Primary Service Area Tapestry Segment Comparison (ESRI estimates)

Primary Service Area Demographics

Percent Cumulative Percent Median Age Median HH Income

Comfortable Empty Nesters (5A) 15.6% 15.6% 48.0 $75,000

Old & Newcomers (8F) 13.9% 29.5% 39.4 $44,900

Rustbelt Traditions (5D) 10.7% 40.2% 39.0 $51,800

Bright Young Professionals (8C) 10.7% 50.9% 33.0 $54,000

Retirement Communities (9E) 8.3% 59.2% 53.9 $40,800

Chart N – Primary Service Area Tapestry Segment Entertainment Spending:

Comfortable Empty Nesters (5A) – Residents in this large, growing segment are older, with more than half of all households aged 55 or older; many still live in the suburbs where they grew up. Most are professionals working in government, health care, or manufacturing. Many are enjoying the transition from child rearing to retirement. Physically active, they play golf, ski, ride bicycles, and work out regularly.

Old and Newcomers (8F) – Singles living on a budget. Just beginning careers or taking college/adult education classes. Strong supporters of environmental organizations. Price

31 | Page