Kentucky State University’s intercollegiate teams generate a high level of public interest and local media attention. The Department of Athletics is aware that its image affects the reputation of the entire University and urges you to exercise care when making statements to the media and your actions on and off playing fields and courts.
The primary function of the Sports Information Office is to serve as a liaison between the Department of Athletics and the media whenever possible. The Sports Information Director coordinates player and coach interviews, sets up press conferences (when necessary), provides information to the media, authorizes press credentials and organizes press box duties at home games. You have a responsibility to the university, your coaches and teammates to cooperate with the media whenever possible. Kentucky State University fans, hometown fans and fans across the country are interested in the Kentucky State University athletics program. To aid the Sports Information Office with request for information from the media, you will have to complete a profile questionnaire.
In general, when speaking with the media, be confident, courteous and prompt. The main thing to remember is to present an image that is consistent with the ideals and high standards of Kentucky State University. Keep in mind that what you do, whether on or off the playing court/field, is subject to public scrutiny because of your status as a student-athlete. Please take your role as an image-maker for the University and the Department of Athletics very seriously.
Interviews can be a very valuable part of a student-athlete’s life at Kentucky State University, as it can serve as a great learning and growing experience for you. As an entering freshman, you may be nervous about speaking to media representatives, but by the time you graduate, you will have become relaxed, confident and articulate. This growth and personal confidence can be carried with you into the business world.
View the media as friends, not adversaries. However, do organize your thoughts before a scheduled interview. Often a comment that seems verbally innocent becomes different when appearing in print. You should never agree to an interview unless the arrangements are coordinated through the Sports Information Office. If you receive an interview request, ask the media representative to make arrangements through the Sports Information Office.
You should never receive calls or visits in your room from the media. In addition, never release your home/dormitory or cell phone to any member of the media. If someone shows up at your dorm door, explain as politely as possible that you are not permitted to do an interview under such circumstances and refer the person to the Sports Information Office.
Post-game interviews on the playing field/sideline/courtside also must be coordinated through the Sports Information Office. Many news reporters, working on a strict deadline, will attempt to interview players before they enter the locker room. Keep in mind, according to